Gambling Audience in Canada
Gambling has an estimated audience of 5,444,573 people in Canada. 44.6% are female, 55.4% are male, average age 42.8. Top regions: Ontario, Quebec, British Columbia.
The average Gambling fan in Canada is 42.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Games · Type: Topic
Demographics of Gambling fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.8 |
| Estimated audience size | 5,444,573 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,980,200 | 1.31× |
| Quebec | 1,285,036 | 0.99× |
| British Columbia | 892,340 | 1.1× |
| Alberta | 712,031 | 1.06× |
| Manitoba | 221,595 | 1.09× |
| Saskatchewan | 188,654 | 1.09× |
| Nova Scotia | 140,640 | 0.87× |
| New Brunswick | 131,993 | 1.05× |
| Newfoundland and Labrador | 70,552 | 0.85× |
| Prince Edward Island | 22,549 | 0.84× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
See Gambling audiences in other countries
More Games audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.