A data profile of the people who buy, follow and care about Culture in Sweden — modelled from more than twelve digital signal sources. Culture has an estimated audience of 4,125,453 people in Sweden.
Culture has an estimated audience of 4,125,453 people in Sweden. 63.1% are female, 36.9% are male, average age 45.4. Top brand affinities: Hemnet, Sveriges Television, Gina Tricot, Movies, KappAhl.
Top brand affinities include Hemnet, Sveriges Television, Gina Tricot, with strongest over-indexing on Hemnet (2.11× the country average).
Demographically, the Culture audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Culture fan in Sweden is more female, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Culture profile in Sweden.
63.1% are female, 36.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 45.4 |
| Estimated audience size | 4,125,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Culture audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.10× | ||
| 02 | Weaving | Fashion & Accessoires | 2.23× | ||
| 03 | Hemnet | Home & Garden | 2.11× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.11× | ||
| 05 | Winery | Food & Beverages | 2.11× | ||
| 06 | Crochet | Home & Garden | 2.06× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.03× | ||
| 08 | Flower | Home & Garden | 1.86× | ||
| 09 | Sveriges Television | Technology & Electronics | 1.79× | ||
| 10 | Happiness | Health | 1.74× | ||
| 11 | Hair products | Beauty & Wellness | 1.73× | ||
| 12 | Intersport | Shopping | 1.69× | ||
| 13 | Bars | Travel & Leisure | 1.68× | ||
| 14 | Video games | Games | 1.66× | ||
| 15 | Shoes | Fashion & Accessoires | 1.62× | ||
| 16 | Mobile phones | Technology & Electronics | 1.61× | ||
| 17 | Lindex | Fashion & Accessoires | 1.61× | ||
| 18 | Current events | Arts & Culture | 1.56× | ||
| 19 | Movies | Movies & TV | 1.51× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.41× | |
| Extroversion | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Community Orientation | OPEN | 0.94× | |
| Sustainability | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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