A data profile of the people who buy, follow and care about Culture in Finland — modelled from more than twelve digital signal sources. Culture has an estimated audience of 1,609,566 people in Finland.
Culture has an estimated audience of 1,609,566 people in Finland. 66.3% are female, 33.7% are male, average age 44.2. Top brand affinities: Google, Finnair, Helsinki, Stockmann, Flower.
Top brand affinities include Google, Finnair, Helsinki, with strongest over-indexing on Google (1.61× the country average).
Demographically, the Culture audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Culture fan in Finland is more female, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Culture profile in Finland.
66.3% are female, 33.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.2 |
| Estimated audience size | 1,609,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Culture audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.20× | ||
| 02 | Flower | Home & Garden | 2.07× | ||
| 03 | Lunch | Food & Beverages | 1.99× | ||
| 04 | Lindex | Fashion & Accessoires | 1.87× | ||
| 05 | Scandinavia | Travel & Leisure | 1.86× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.84× | ||
| 07 | Finnair | Travel & Leisure | 1.71× | ||
| 08 | Hair products | Beauty & Wellness | 1.70× | ||
| 09 | Stockmann | Shopping | 1.69× | ||
| 10 | Happiness | Health | 1.66× | ||
| 11 | Internet & Social Media | 1.66× | |||
| 12 | Dogs | Pets & Animals | 1.66× | ||
| 13 | Internet & Social Media | 1.61× | |||
| 14 | Helsinki | Travel & Leisure | 1.60× | ||
| 15 | Kitchen | Home & Garden | 1.59× | ||
| 16 | Meat | Food & Beverages | 1.59× | ||
| 17 | Video games | Games | 1.57× | ||
| 18 | Shoes | Fashion & Accessoires | 1.56× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Extroversion | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Community Orientation | OPEN | 0.93× | |
| Convenience Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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