A data profile of the people who buy, follow and care about Happiness in Finland — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 1,422,091 people in Finland.
Happiness has an estimated audience of 1,422,091 people in Finland. 70.6% are female, 29.4% are male, average age 46.6. Top brand affinities: Yle Uutiset, Dernières Nouvelles d'Alsace, Google, Iltalehti, Helsingin Sanomat.
Top brand affinities include Yle Uutiset, Dernières Nouvelles d'Alsace, Google, with strongest over-indexing on Yle Uutiset (1.74× the country average).
Demographically, the Happiness audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Happiness fan in Finland is more female, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for Yle Uutiset.
The key figures that characterise the Happiness profile in Finland.
70.6% are female, 29.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 46.6 |
| Estimated audience size | 1,422,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Happiness audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Well-being | Health | 2.06× | ||
| 02 | Child | Kids & Family | 1.87× | ||
| 03 | Shoes | Fashion & Accessoires | 1.80× | ||
| 04 | Yle Uutiset | Movies & TV | 1.74× | ||
| 05 | Iltalehti | News | 1.73× | ||
| 06 | Kauppalehti | News | 1.73× | ||
| 07 | Dernières Nouvelles d'Alsace | News | 1.72× | ||
| 08 | Internet & Social Media | 1.72× | |||
| 09 | Helsinki | Travel & Leisure | 1.71× | ||
| 10 | Internet & Social Media | 1.70× | |||
| 11 | Nordic countries | Travel & Leisure | 1.70× | ||
| 12 | Ilta-Sanomat | News | 1.69× | ||
| 13 | IKEA | Home & Garden | 1.67× | ||
| 14 | Finnair | Travel & Leisure | 1.66× | ||
| 15 | Nature | Home & Garden | 1.66× | ||
| 16 | Viking Line | Cars & Mobility | 1.60× | ||
| 17 | Liiga | Sports | 1.59× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Helsingin Sanomat | News | 1.55× | ||
| 20 | YouTube | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.93× | |
| Travelling | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.26× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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