A data profile of the people who buy, follow and care about Child in Finland — modelled from more than twelve digital signal sources. Child has an estimated audience of 1,390,030 people in Finland.
Child has an estimated audience of 1,390,030 people in Finland. 72.8% are female, 27.2% are male, average age 44.8. Top brand affinities: Finnair, Google, Helsinki, Happiness, WhatsApp.
Top brand affinities include Finnair, Google, Helsinki, with strongest over-indexing on Finnair (1.72× the country average).
Demographically, the Child audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Child fan in Finland is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Child profile in Finland.
72.8% are female, 27.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 44.8 |
| Estimated audience size | 1,390,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Child audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.39× | ||
| 02 | Lindex | Fashion & Accessoires | 2.00× | ||
| 03 | Hair products | Beauty & Wellness | 1.95× | ||
| 04 | Happiness | Health | 1.87× | ||
| 05 | Internet & Social Media | 1.86× | |||
| 06 | Shoes | Fashion & Accessoires | 1.76× | ||
| 07 | Dogs | Pets & Animals | 1.73× | ||
| 08 | Finnair | Travel & Leisure | 1.72× | ||
| 09 | Intersport | Shopping | 1.72× | ||
| 10 | Stockmann | Shopping | 1.70× | ||
| 11 | Spas | Beauty & Wellness | 1.70× | ||
| 12 | Kitchen | Home & Garden | 1.66× | ||
| 13 | Desserts | Food & Beverages | 1.65× | ||
| 14 | Flower | Home & Garden | 1.63× | ||
| 15 | Hesburger | Food & Beverages | 1.60× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.60× | ||
| 17 | Apartment | Business & Career | 1.57× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Nature | Home & Garden | 1.55× | ||
| 20 | Helsinki | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Extroversion | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.94× | |
| Urban Lifestyle | OPEN | 0.99× | |
| Spirituality | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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