A data profile of the people who buy, follow and care about WhatsApp in Finland — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 1,407,144 people in Finland.
WhatsApp has an estimated audience of 1,407,144 people in Finland. 54.2% are female, 45.8% are male, average age 39.5. Top brand affinities: Pinterest, Kotipizza, Intersport, Hesburger, Ilta-Sanomat.
Top brand affinities include Pinterest, Kotipizza, Intersport, with strongest over-indexing on Pinterest (5.51× the country average).
Demographically, the WhatsApp audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Social Media Usage.
The typical WhatsApp fan in Finland is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Pinterest.
The key figures that characterise the WhatsApp profile in Finland.
54.2% are female, 45.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.5 |
| Estimated audience size | 1,407,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide WhatsApp audience comes from Finland.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 7.44× | ||
| 02 | Kotipizza | Food & Beverages | 6.34× | ||
| 03 | Hesburger | Food & Beverages | 5.53× | ||
| 04 | Internet & Social Media | 5.51× | |||
| 05 | Intersport | Shopping | 5.47× | ||
| 06 | EBay | Shopping | 4.38× | ||
| 07 | X | Internet & Social Media | 3.53× | ||
| 08 | Veikkaus | Games | 3.28× | ||
| 09 | TikTok | Internet & Social Media | 3.20× | ||
| 10 | Ilta-Sanomat | News | 2.92× | ||
| 11 | Iltalehti | News | 2.84× | ||
| 12 | Internet & Social Media | 2.79× | |||
| 13 | Helsingin Sanomat | News | 2.34× | ||
| 14 | Kauppalehti | News | 2.27× | ||
| 15 | YouTube | Movies & TV | 2.17× | ||
| 16 | Internet & Social Media | 2.00× | |||
| 17 | Dernières Nouvelles d'Alsace | News | 1.87× | ||
| 18 | Internet & Social Media | 1.87× | |||
| 19 | Internet & Social Media | 1.80× | |||
| 20 | Yle Uutiset | Movies & TV | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.94× | |
| Social Media Usage | JOY | 1.50× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Urban Lifestyle | OPEN | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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