A data profile of the people who buy, follow and care about Kindergarten in Finland — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 506,271 people in Finland.
Kindergarten has an estimated audience of 506,271 people in Finland. 81.6% are female, 18.4% are male, average age 44.8. Top brand affinities: Yle Uutiset, IKEA, Iltalehti, Ilta-Sanomat, Kauppalehti.
Top brand affinities include Yle Uutiset, IKEA, Iltalehti, with strongest over-indexing on Yle Uutiset (1.85× the country average).
Demographically, the Kindergarten audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Kindergarten fan in Finland is more female, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Yle Uutiset.
The key figures that characterise the Kindergarten profile in Finland.
81.6% are female, 18.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 44.8 |
| Estimated audience size | 506,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Kindergarten audience comes from Finland.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 6.0% |
| Italy | 4.2% |
The strongest cross-interests of the Kindergarten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 3.61× | ||
| 02 | Children's clothing | Fashion & Accessoires | 3.26× | ||
| 03 | Motherhood | Kids & Family | 2.42× | ||
| 04 | Child | Kids & Family | 2.39× | ||
| 05 | Parenting | Kids & Family | 2.37× | ||
| 06 | Viking Line | Cars & Mobility | 2.16× | ||
| 07 | Sokos | Shopping | 2.13× | ||
| 08 | IKEA | Home & Garden | 1.97× | ||
| 09 | Internet & Social Media | 1.87× | |||
| 10 | Yle Uutiset | Movies & TV | 1.85× | ||
| 11 | Ilta-Sanomat | News | 1.85× | ||
| 12 | Iltalehti | News | 1.84× | ||
| 13 | Kauppalehti | News | 1.81× | ||
| 14 | Finnair | Travel & Leisure | 1.67× | ||
| 15 | Helsinki | Travel & Leisure | 1.66× | ||
| 16 | Liiga | Sports | 1.63× | ||
| 17 | Finland | Travel & Leisure | 1.63× | ||
| 18 | Biltema | Business & Career | 1.56× | ||
| 19 | Helsingin Sanomat | News | 1.54× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.04× | |
| Travelling | THRILL | 1.89× | |
| Urban Lifestyle | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.48× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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