A data profile of the people who buy, follow and care about Kindergarten in Austria — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 831,232 people in Austria.
The average Kindergarten fan in Austria is 41.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Child care, Smyths Toys, Day care, with strongest over-indexing on Child care (2.79× the country average).
Demographically, the Kindergarten audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Kindergarten fan in Austria is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Child care.
The key figures that characterise the Kindergarten profile in Austria.
72.9% are female, 27.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 41.4 |
| Estimated audience size | 831,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 25% | |
| 30-39 | 29% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Kindergarten audience comes from Austria.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 6.0% |
| Italy | 4.2% |
Where the Kindergarten audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.38× | |
| 02 | Upper Austria | ~100K | 1.15× | |
| 03 | Lower Austria | ~100K | 1.14× | |
| 04 | Burgenland | ~20K | 0.98× | |
| 05 | Styria | ~100K | 0.95× | |
| 06 | Vorarlberg | ~30K | 0.91× | |
| 07 | Carinthia (state) | ~40K | 0.89× | |
| 08 | Salzburg | ~50K | 0.87× | |
| 09 | Tyrol | ~40K | 0.78× |
The strongest cross-interests of the Kindergarten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Early childhood education | Business & Career | 3.24× | ||
| 02 | Preschool | Kids & Family | 3.18× | ||
| 03 | Day care | Health | 3.03× | ||
| 04 | Primary school | Kids & Family | 2.92× | ||
| 05 | Child care | Kids & Family | 2.79× | ||
| 06 | Baby transport | Kids & Family | 2.73× | ||
| 07 | Parental leave | Kids & Family | 2.65× | ||
| 08 | Primary education | Kids & Family | 2.57× | ||
| 09 | Tree house | Kids & Family | 2.53× | ||
| 10 | Ernsting's family | Shopping | 2.49× | ||
| 11 | Pampers | Kids & Family | 2.43× | ||
| 12 | Pedagogy | Kids & Family | 2.42× | ||
| 13 | Baby Walz | Kids & Family | 1.83× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 15 | Toddler | Kids & Family | 1.82× | ||
| 16 | Developmental psychology | Health | 1.78× | ||
| 17 | Smyths Toys | Kids & Family | 1.64× | ||
| 18 | American English | Business & Career | 1.60× | ||
| 19 | Parenting | Kids & Family | 1.59× | ||
| 20 | Parent | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.00× | |
| Creativity | OPEN | 0.99× | |
| Luxury Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.24× | |
| Patriotism | CONSERVATISM | 0.44× | |
| Travelling | THRILL | 0.54× |
Kindergarten has an estimated audience of 831,232 people in Austria, concentrated in Vienna and Lower Austria.
72.9% of Kindergarten fans are female, 27.1% are male, with an average age of 41.4 years.
Kindergarten fans show strongest brand affinity for Child care (2.79×), Smyths Toys (1.64×), and Day care (3.03×) over the country average.
Kindergarten fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kindergarten itself, the audience over-indexes on Smyths Toys (1.64×), Day care (3.03×), Parenting (1.59×), and Primary education (2.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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