A data profile of the people who buy, follow and care about Toddler in Austria — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 927,643 people in Austria.
Toddler has an estimated audience of 927,643 people in Austria. 74.7% are female, 25.3% are male, average age 37.5. Top brand affinities: Expensive Taste, Toys, Diaper, Hornbach, Child care.
Top brand affinities include Expensive Taste, Toys, Diaper, with strongest over-indexing on Expensive Taste (5.78× the country average).
Demographically, the Toddler audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Toddler fan in Austria is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Expensive Taste.
The key figures that characterise the Toddler profile in Austria.
74.7% are female, 25.3% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 37.5 |
| Estimated audience size | 927,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Toddler audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bassinet | Kids & Family | 5.99× | ||
| 02 | Powdered milk | Kids & Family | 5.99× | ||
| 03 | Expensive Taste | Business & Career | 5.78× | ||
| 04 | Diaper | Kids & Family | 5.72× | ||
| 05 | Child safety seat | Kids & Family | 4.50× | ||
| 06 | Child care | Kids & Family | 3.20× | ||
| 07 | Child development | Business & Career | 3.01× | ||
| 08 | Toys | Games | 2.80× | ||
| 09 | Deal of the day | Shopping | 2.32× | ||
| 10 | C&A | Shopping | 2.17× | ||
| 11 | Cineplexx Cinemas | Movies & TV | 2.16× | ||
| 12 | Weddings | Kids & Family | 2.15× | ||
| 13 | Local food | Food & Beverages | 2.04× | ||
| 14 | TK Maxx | Shopping | 1.88× | ||
| 15 | Hornbach | Shopping | 1.79× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 17 | Austrian Airlines | Travel & Leisure | 1.61× | ||
| 18 | Ryanair | Travel & Leisure | 1.59× | ||
| 19 | Hair products | Beauty & Wellness | 1.56× | ||
| 20 | Quality of life | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.29× | |
| Family Orientation | CONSERVATISM | 1.65× | |
| Design Affinity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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