A data profile of the people who buy, follow and care about School in Austria — modelled from more than twelve digital signal sources. School has an estimated audience of 1,362,964 people in Austria.
The average School fan in Austria is 40.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Google Maps, Billa (supermarket), with strongest over-indexing on Kronen Zeitung (1.68× the country average).
Demographically, the School audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical School fan in Austria is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the School profile in Austria.
59.3% are female, 40.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.2 |
| Estimated audience size | 1,362,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide School audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.22× | |
| 02 | Tyrol | ~100K | 1.16× | |
| 03 | Vorarlberg | ~50K | 1.09× | |
| 04 | Salzburg | ~100K | 1.07× | |
| 05 | Lower Austria | ~200K | 0.97× | |
| 06 | Upper Austria | ~200K | 0.95× | |
| 07 | Carinthia (state) | ~60K | 0.91× | |
| 08 | Burgenland | ~30K | 0.88× | |
| 09 | Styria | ~100K | 0.87× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.03× | ||
| 02 | Politics | Politics & Society | 2.01× | ||
| 03 | Italian cuisine | Food & Beverages | 1.97× | ||
| 04 | Cineplexx Cinemas | Movies & TV | 1.90× | ||
| 05 | Austrian Airlines | Travel & Leisure | 1.79× | ||
| 06 | Felix Baumgartner | Sports | 1.78× | ||
| 07 | Toys | Games | 1.75× | ||
| 08 | Hornbach | Shopping | 1.69× | ||
| 09 | Kronen Zeitung | News | 1.68× | ||
| 10 | Wikipedia | Internet & Social Media | 1.66× | ||
| 11 | Electronics | Technology & Electronics | 1.66× | ||
| 12 | Happiness | Health | 1.64× | ||
| 13 | Hobby | Home & Garden | 1.64× | ||
| 14 | Google Maps | Internet & Social Media | 1.62× | ||
| 15 | Hair products | Beauty & Wellness | 1.59× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Education | Business & Career | 1.52× | ||
| 18 | Czech Republic | Travel & Leisure | 1.52× | ||
| 19 | Billa (supermarket) | Shopping | 1.51× | ||
| 20 | Hungary | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Career Orientation | POWER | 1.42× | |
| Mindfulness | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Extroversion | THRILL | 0.94× | |
| Creativity | OPEN | 0.97× |
School has an estimated audience of 1,362,964 people in Austria, concentrated in Vienna and Lower Austria.
59.3% of School fans are female, 40.7% are male, with an average age of 40.2 years.
School fans show strongest brand affinity for Kronen Zeitung (1.68×), Google Maps (1.62×), and Billa (supermarket) (1.51×) over the country average.
School fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Google Maps (1.62×), Billa (supermarket) (1.51×), Austrian Airlines (1.79×), and Politics (2.01×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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