A data profile of the people who buy, follow and care about School in Netherlands — modelled from more than twelve digital signal sources. School has an estimated audience of 2,294,336 people in Netherlands.
The average School fan in Netherlands is 42.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Child development, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.92× the country average).
Demographically, the School audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical School fan in Netherlands is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the School profile in Netherlands.
62.2% are female, 37.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.4 |
| Estimated audience size | 2,294,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide School audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~100K | 1.74× | |
| 02 | Overijssel | ~200K | 1.09× | |
| 03 | Utrecht | ~200K | 1.02× | |
| 04 | North Holland | ~400K | 1.00× | |
| 05 | North Brabant | ~400K | 1.00× | |
| 06 | Drenthe | ~70K | 0.98× | |
| 07 | Flevoland | ~60K | 0.97× | |
| 08 | Zuid-Holland | ~500K | 0.93× | |
| 09 | Gelderland | ~300K | 0.92× | |
| 10 | Friesland | ~80K | 0.87× | |
| 11 | Limburg | ~100K | 0.83× | |
| 12 | Zeeland | ~30K | 0.69× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.92× | ||
| 02 | Walking | Sports | 2.03× | ||
| 03 | Jumbo (supermarket) | Shopping | 1.92× | ||
| 04 | Internet & Social Media | 1.89× | |||
| 05 | Rabobank | Business & Career | 1.84× | ||
| 06 | Education | Business & Career | 1.84× | ||
| 07 | Charity and causes | Business & Career | 1.83× | ||
| 08 | Hair products | Beauty & Wellness | 1.78× | ||
| 09 | Psychology | Business & Career | 1.75× | ||
| 10 | Happiness | Health | 1.74× | ||
| 11 | TUI | Travel & Leisure | 1.73× | ||
| 12 | Etos | Health | 1.71× | ||
| 13 | Canada | Travel & Leisure | 1.69× | ||
| 14 | Hornbach | Shopping | 1.66× | ||
| 15 | Belgium | Travel & Leisure | 1.60× | ||
| 16 | Toys | Games | 1.55× | ||
| 17 | Aldi | Shopping | 1.54× | ||
| 18 | Family | Kids & Family | 1.53× | ||
| 19 | ABN AMRO | Business & Career | 1.53× | ||
| 20 | Marco Borsato | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Mindfulness | BALANCE | 1.46× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| DIY Mentality | THRILL | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
School has an estimated audience of 2,294,336 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.2% of School fans are female, 37.8% are male, with an average age of 42.4 years.
School fans show strongest brand affinity for Jumbo (supermarket) (1.92×), Child development (3.92×), and Rabobank (1.84×) over the country average.
School fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Child development (3.92×), Rabobank (1.84×), WhatsApp (1.89×), and Hornbach (1.66×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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