Rascasse Audience Intelligence

Facebook Audience in Finland

A data profile of the people who buy, follow and care about Facebook in Finland — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 3,341,419 people in Finland.

#2among Social media in Finland#13among Website / Newspaper / Magazine in Finland#6in Internet & Social Media

Facebook has an estimated audience of 3,341,419 people in Finland. 55.1% are female, 44.9% are male, average age 44.8.

Demographically, the Facebook audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Facebook profile in Finland.

Audience size
3.3M
in Finland
Gender
55.1%♀
44.9% male
Age
44.8
average years
Country rank
#20
Website / Newspaper / Magazine in Finland
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

55.1% are female, 44.9% are male, average age 44.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Facebook audience in Finland
MetricValue
Female55.1%
Male44.9%
Average age44.8
Estimated audience size3,341,419
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Facebook audience in Finland
Age bracketShare%
16-199%
20-2916%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Facebook audience comes from Finland.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.5%
China3.5%
Japan2.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facebook audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Urban LifestyleOPEN0.75×
Social Media UsageJOY0.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facebook audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.55×
PatriotismCONSERVATISM0.64×
Social Media UsageJOY0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in Finland

See Facebook audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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