A data profile of the people who buy, follow and care about Kauppalehti in Finland — modelled from more than twelve digital signal sources. Kauppalehti has an estimated audience of 3,167,158 people in Finland.
Kauppalehti has an estimated audience of 3,167,158 people in Finland. 47.7% are female, 52.3% are male, average age 44.7. Top brand affinities: Finnair, Danske Bank, Ice Hockey World Championships, WhatsApp, Savings bank.
Top brand affinities include Finnair, Danske Bank, Ice Hockey World Championships, with strongest over-indexing on Finnair (2.92× the country average).
Demographically, the Kauppalehti audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Career Orientation.
The typical Kauppalehti fan in Finland is balanced, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
The key figures that characterise the Kauppalehti profile in Finland.
47.7% are female, 52.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 44.7 |
| Estimated audience size | 3,167,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
The strongest cross-interests of the Kauppalehti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 5.32× | ||
| 02 | Stock exchange | Business & Career | 4.67× | ||
| 03 | Home business | Business & Career | 3.86× | ||
| 04 | Danske Bank | Business & Career | 3.38× | ||
| 05 | Solar panel | Home & Garden | 3.35× | ||
| 06 | Finnair | Travel & Leisure | 2.92× | ||
| 07 | Financial services | Business & Career | 2.85× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.67× | ||
| 09 | Innovation | Business & Career | 2.67× | ||
| 10 | Internet & Social Media | 2.27× | |||
| 11 | University | Business & Career | 2.24× | ||
| 12 | Modern architecture | Arts & Culture | 2.18× | ||
| 13 | Internet & Social Media | 2.02× | |||
| 14 | Cruises | Travel & Leisure | 1.98× | ||
| 15 | Happiness | Health | 1.73× | ||
| 16 | Higher education | Business & Career | 1.73× | ||
| 17 | Kitchen | Home & Garden | 1.68× | ||
| 18 | Ice Hockey World Championships | Sports | 1.67× | ||
| 19 | Stockmann | Shopping | 1.66× | ||
| 20 | Dogs | Pets & Animals | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Career Orientation | POWER | 1.62× | |
| Early Adopter Mentality | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Creativity | OPEN | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Kauppalehti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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