A data profile of the people who buy, follow and care about LinkedIn in Finland — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 1,447,866 people in Finland.
LinkedIn has an estimated audience of 1,447,866 people in Finland. 68.3% are female, 31.7% are male, average age 41.2. Top brand affinities: Google, Kauppalehti, Marketing communications, Dernières Nouvelles d'Alsace, Recruitment.
Top brand affinities include Google, Kauppalehti, Marketing communications, with strongest over-indexing on Google (2.14× the country average).
Demographically, the LinkedIn audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical LinkedIn fan in Finland is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Google.
The key figures that characterise the LinkedIn profile in Finland.
68.3% are female, 31.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 41.2 |
| Estimated audience size | 1,447,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide LinkedIn audience comes from Finland.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Team leader | Business & Career | 5.28× | ||
| 02 | Employment website | Business & Career | 5.05× | ||
| 03 | Human resource management | Business & Career | 4.91× | ||
| 04 | Marketing communications | Business & Career | 4.51× | ||
| 05 | Content marketing | Business & Career | 4.50× | ||
| 06 | Recruitment | Business & Career | 4.16× | ||
| 07 | Social media marketing | Business & Career | 3.44× | ||
| 08 | Job interview | Business & Career | 3.42× | ||
| 09 | Job hunting | Business & Career | 3.07× | ||
| 10 | Job | Business & Career | 3.03× | ||
| 11 | Nordnet | Business & Career | 2.53× | ||
| 12 | Rock music | Music & Radio | 2.18× | ||
| 13 | Internet & Social Media | 2.14× | |||
| 14 | Internet & Social Media | 2.13× | |||
| 15 | Finance | Business & Career | 2.07× | ||
| 16 | Kauppalehti | News | 2.02× | ||
| 17 | Europe | Travel & Leisure | 1.77× | ||
| 18 | Chat GPT | Technology & Electronics | 1.71× | ||
| 19 | Dernières Nouvelles d'Alsace | News | 1.60× | ||
| 20 | Nordea | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.57× | |
| Urban Lifestyle | OPEN | 1.58× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 1.01× | |
| Social Media Usage | JOY | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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