A data profile of the people who buy, follow and care about Aamulehti in Finland — modelled from more than twelve digital signal sources. Aamulehti has an estimated audience of 3,661,282 people in Finland.
Aamulehti has an estimated audience of 3,661,282 people in Finland. 62.7% are female, 37.3% are male, average age 44.1. Top brand affinities: Terraced house, Pay television, Public transport, Garden centre, Dallas Stars.
Top brand affinities include Terraced house, Pay television, Public transport, with strongest over-indexing on Terraced house (1.51× the country average).
Demographically, the Aamulehti audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Aamulehti fan in Finland is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Terraced house.
The key figures that characterise the Aamulehti profile in Finland.
62.7% are female, 37.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.1 |
| Estimated audience size | 3,661,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
The strongest cross-interests of the Aamulehti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Starwood Hotels and Resorts Worldwide | Travel & Leisure | 1.98× | ||
| 02 | Opel Meriva | Cars & Mobility | 1.83× | ||
| 03 | Opel Adam | Cars & Mobility | 1.81× | ||
| 04 | Opel Zafira | Cars & Mobility | 1.74× | ||
| 05 | Dallas Stars | Sports | 1.72× | ||
| 06 | Green Bay Packers | Sports | 1.72× | ||
| 07 | Public transport | Cars & Mobility | 1.68× | ||
| 08 | Nextbike | Cars & Mobility | 1.68× | ||
| 09 | Elderly care | Health | 1.66× | ||
| 10 | Robotic vacuum cleaner | Home & Garden | 1.66× | ||
| 11 | Garden centre | Home & Garden | 1.65× | ||
| 12 | Pay television | Movies & TV | 1.59× | ||
| 13 | Ford Edge | Cars & Mobility | 1.57× | ||
| 14 | Photovoltaic system | Home & Garden | 1.55× | ||
| 15 | Terraced house | Home & Garden | 1.51× | ||
| 16 | Retail banking | Business & Career | 1.51× | ||
| 17 | Diabetes mellitus type 2 awareness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Aamulehti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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