A data profile of the people who buy, follow and care about Financial services in Finland — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 564,224 people in Finland.
Financial services has an estimated audience of 564,224 people in Finland. 55.0% are female, 45.0% are male, average age 48.2. Top brand affinities: Nordea, Kauppalehti, Yle Uutiset, Helsingin Sanomat, Dernières Nouvelles d'Alsace.
Top brand affinities include Nordea, Kauppalehti, Yle Uutiset, with strongest over-indexing on Nordea (2.95× the country average).
Demographically, the Financial services audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Financial services fan in Finland is balanced, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for Nordea.
The key figures that characterise the Financial services profile in Finland.
55.0% are female, 45.0% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 48.2 |
| Estimated audience size | 564,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Financial services audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit cards | Business & Career | 3.14× | ||
| 02 | Nordea | Business & Career | 2.95× | ||
| 03 | Kauppalehti | News | 2.85× | ||
| 04 | Finance | Business & Career | 2.65× | ||
| 05 | Danske Bank | Business & Career | 2.60× | ||
| 06 | Yle Uutiset | Movies & TV | 2.32× | ||
| 07 | Iltalehti | News | 2.09× | ||
| 08 | Ilta-Sanomat | News | 2.08× | ||
| 09 | Helsingin Sanomat | News | 2.05× | ||
| 10 | Finnair | Travel & Leisure | 2.03× | ||
| 11 | Apartment | Business & Career | 2.03× | ||
| 12 | Dernières Nouvelles d'Alsace | News | 2.00× | ||
| 13 | Veikkaus | Games | 1.95× | ||
| 14 | Biltema | Business & Career | 1.89× | ||
| 15 | Liiga | Sports | 1.81× | ||
| 16 | Internet & Social Media | 1.78× | |||
| 17 | Internet & Social Media | 1.72× | |||
| 18 | Helsinki | Travel & Leisure | 1.72× | ||
| 19 | IKEA | Home & Garden | 1.64× | ||
| 20 | YouTube | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.94× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.33× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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