A data profile of the people who buy, follow and care about Apartment in Finland — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 1,568,244 people in Finland.
Apartment has an estimated audience of 1,568,244 people in Finland. 61.4% are female, 38.6% are male, average age 47.4. Top brand affinities: Finnair, Nordea, Shopping, Design, Family.
Top brand affinities include Finnair, Nordea, Shopping, with strongest over-indexing on Finnair (1.6× the country average).
Demographically, the Apartment audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Apartment fan in Finland is more female, around 47.4 years old, with strong Travelling tendencies and a notable affinity for Finnair.
The key figures that characterise the Apartment profile in Finland.
61.4% are female, 38.6% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 47.4 |
| Estimated audience size | 1,568,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Apartment audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House | Home & Garden | 1.80× | ||
| 02 | Family | Kids & Family | 1.72× | ||
| 03 | Camping | Travel & Leisure | 1.72× | ||
| 04 | Danske Bank | Business & Career | 1.69× | ||
| 05 | Design | Home & Garden | 1.68× | ||
| 06 | Nature | Home & Garden | 1.68× | ||
| 07 | Beauty | Beauty & Wellness | 1.67× | ||
| 08 | Entrepreneurship | Business & Career | 1.64× | ||
| 09 | Physical exercise | Sports | 1.63× | ||
| 10 | Fitness and wellness | Sports | 1.62× | ||
| 11 | Viking Line | Cars & Mobility | 1.62× | ||
| 12 | Finnair | Travel & Leisure | 1.60× | ||
| 13 | Business | Business & Career | 1.60× | ||
| 14 | Cooking | Food & Beverages | 1.60× | ||
| 15 | Physical fitness | Sports | 1.60× | ||
| 16 | Shopping | Shopping | 1.59× | ||
| 17 | Online shopping | Shopping | 1.58× | ||
| 18 | Biltema | Business & Career | 1.57× | ||
| 19 | Personal finance | Business & Career | 1.55× | ||
| 20 | Nordea | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.69× | |
| Urban Lifestyle | OPEN | 1.54× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.