A data profile of the people who buy, follow and care about Physical fitness in Finland — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 1,798,495 people in Finland.
Physical fitness has an estimated audience of 1,798,495 people in Finland. 60.5% are female, 39.5% are male, average age 45.3. Top brand affinities: John Reed.
Top brand affinities include John Reed, with strongest over-indexing on John Reed (1.55× the country average).
Demographically, the Physical fitness audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Physical fitness fan in Finland is more female, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for John Reed.
The key figures that characterise the Physical fitness profile in Finland.
60.5% are female, 39.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 45.3 |
| Estimated audience size | 1,798,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Physical fitness audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Reed | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Travelling | THRILL | 0.99× | |
| Urban Lifestyle | OPEN | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Social Media Usage | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.