A data profile of the people who buy, follow and care about Physical fitness in Norway — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 2,098,302 people in Norway.
Physical fitness has an estimated audience of 2,098,302 people in Norway. 57.2% are female, 42.8% are male, average age 45.4.
Demographically, the Physical fitness audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The key figures that characterise the Physical fitness profile in Norway.
57.2% are female, 42.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.4 |
| Estimated audience size | 2,098,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Physical fitness audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Travelling | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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