A data profile of the people who buy, follow and care about Physical fitness in France — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 19,510,488 people in France.
The average Physical fitness fan in France is 42.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Consumer electronics, Reading, Beverages, with strongest over-indexing on Consumer electronics (1.58× the country average).
Demographically, the Physical fitness audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Physical fitness fan in France is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Physical fitness profile in France.
54.2% are female, 45.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.9 |
| Estimated audience size | 19,510,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Physical fitness audience comes from France.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~1M | 1.05× | |
| 02 | Occitanie | ~1.5M | 1.02× | |
| 03 | Pays de la Loire | ~1M | 1.02× | |
| 04 | Grand Est | ~1.5M | 1.01× | |
| 05 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.01× | |
| 06 | Brittany | ~1M | 1.01× | |
| 07 | Centre-Val de Loire | ~700K | 1.01× | |
| 08 | Hauts-de-France | ~1.5M | 1.00× | |
| 09 | Nouvelle-Aquitaine | ~1.5M | 1.00× | |
| 10 | Bourgogne-Franche-Comté | ~800K | 1.00× | |
| 11 | Auvergne-Rhône-Alpes | ~2M | 0.97× | |
| 12 | Île-de-France | ~3.5M | 0.96× | |
| 13 | Corsica | 0.00× |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail polish | Beauty & Wellness | 1.76× | ||
| 02 | ASICS | Fashion & Accessoires | 1.65× | ||
| 03 | Natural skin care | Beauty & Wellness | 1.65× | ||
| 04 | New Balance | Fashion & Accessoires | 1.64× | ||
| 05 | Muscle & Fitness | Sports | 1.64× | ||
| 06 | Necklace | Fashion & Accessoires | 1.60× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.59× | ||
| 09 | Earring | Fashion & Accessoires | 1.59× | ||
| 10 | Consumer electronics | Technology & Electronics | 1.58× | ||
| 11 | Weight training | Sports | 1.56× | ||
| 12 | Bedroom | Home & Garden | 1.55× | ||
| 13 | Nike | Fashion & Accessoires | 1.54× | ||
| 14 | Social media marketing | Business & Career | 1.54× | ||
| 15 | Mappy | Internet & Social Media | 1.53× | ||
| 16 | Skirt | Fashion & Accessoires | 1.53× | ||
| 17 | UEFA Europa League | Sports | 1.53× | ||
| 18 | Livemusic | Music & Radio | 1.52× | ||
| 19 | Reading | Literature | 1.51× | ||
| 20 | Beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.29× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Tradition | CONSERVATISM | 0.81× | |
| Individualism | JOY | 0.84× |
Physical fitness has an estimated audience of 19,510,488 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.2% of Physical fitness fans are female, 45.8% are male, with an average age of 42.9 years.
Physical fitness fans show strongest brand affinity for Consumer electronics (1.58×), Reading (1.51×), and Beverages (1.51×) over the country average.
Physical fitness fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Physical fitness itself, the audience over-indexes on Reading (1.51×), Beverages (1.51×), Nike (1.54×), and Mappy (1.53×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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