Physical fitness Audience in France
Physical fitness has an estimated audience of 19,510,488 people in France. 54.2% are female, 45.8% are male, average age 42.9. Top regions: Île-de-France, Occitanie, Hauts-de-France. Top brand affinities: Consumer electronics, Reading, Beverages, Nike, Mappy.
The average Physical fitness fan in France is 42.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Occitanie, Hauts-de-France. Top brand affinities include Consumer electronics, Reading, Beverages, with strongest over-indexing on Consumer electronics (1.58× the country average). Demographically, the Physical fitness audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical fitness fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.9 |
| Estimated audience size | 19,510,488 |
Audience persona
The typical Physical fitness fan in France is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Consumer electronics.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,968,242 | 0.85× |
| Occitanie | 1,982,978 | 1.18× |
| Hauts-de-France | 1,743,165 | 1.02× |
| Auvergne-Rhône-Alpes | 1,703,254 | 0.74× |
| Grand Est | 1,673,037 | 1.06× |
| Nouvelle-Aquitaine | 1,672,124 | 0.97× |
| Provence-Alpes-Côte d'Azur | 1,569,569 | 1.08× |
| Normandy | 1,483,191 | 1.56× |
| Pays de la Loire | 1,305,200 | 1.2× |
| Brittany | 1,097,587 | 1.15× |
| Centre-Val de Loire | 896,858 | 1.22× |
| Bourgogne-Franche-Comté | 755,803 | 0.96× |
| Corsica | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer electronics | 1.58× | Technology & Electronics |
| Reading | 1.51× | Literature |
| Beverages | 1.51× | Food & Beverages |
| Nike | 1.54× | Fashion & Accessoires |
| Mappy | 1.53× | Internet & Social Media |
| Weight training | 1.56× | Sports |
| Children's clothing | 1.59× | Fashion & Accessoires |
| New Balance | 1.64× | Fashion & Accessoires |
| Skirt | 1.53× | Fashion & Accessoires |
| ASICS | 1.65× | Fashion & Accessoires |
| Natural skin care | 1.65× | Beauty & Wellness |
| UEFA Europa League | 1.53× | Sports |
| Necklace | 1.6× | Fashion & Accessoires |
| Livemusic | 1.52× | Music & Radio |
| Nail polish | 1.76× | Beauty & Wellness |
| Anti-aging cream | 1.59× | Beauty & Wellness |
| Muscle & Fitness | 1.64× | Sports |
| Earring | 1.59× | Fashion & Accessoires |
| Social media marketing | 1.54× | Business & Career |
| Bedroom | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.94 |
| Mindfulness | BALANCE | 2.01 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.49 |
| Extroversion | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Physical fitness audiences in other countries
- Physical fitness — Germany
- Physical fitness — United States
- Physical fitness — United Kingdom
- Physical fitness — Italy
- Physical fitness — Spain
- Physical fitness — Brazil
- Physical fitness — Japan
- Physical fitness — South Korea
- Physical fitness — India
- Physical fitness — Canada
- Physical fitness — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Physical fitness have in France?
Physical fitness has an estimated audience of 19,510,488 people in France, concentrated in Île-de-France and Occitanie.
What is the gender split and age of Physical fitness fans?
54.2% of Physical fitness fans are female, 45.8% are male, with an average age of 42.9 years.
Which brands do Physical fitness fans like most?
Physical fitness fans show strongest brand affinity for Consumer electronics (1.58×), Reading (1.51×), and Beverages (1.51×) over the country average.
Where do Physical fitness fans live in France?
Physical fitness fans in France are most concentrated in Île-de-France (reach 2,968,242), Occitanie (reach 1,982,978), and Hauts-de-France (reach 1,743,165). These three regions account for the largest share of the active audience.
What other brands do Physical fitness fans also like?
Beyond Physical fitness itself, the audience over-indexes on Reading (1.51×), Beverages (1.51×), Nike (1.54×), and Mappy (1.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.