A data profile of the people who buy, follow and care about Business in Finland — modelled from more than twelve digital signal sources. Business has an estimated audience of 2,019,698 people in Finland.
Business has an estimated audience of 2,019,698 people in Finland. 54.4% are female, 45.6% are male, average age 45.1. Top brand affinities: Biltema, Nature, Danske Bank, Stockmann, Apartment.
Top brand affinities include Biltema, Nature, Danske Bank, with strongest over-indexing on Biltema (1.52× the country average).
Demographically, the Business audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Business fan in Finland is balanced, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Business profile in Finland.
54.4% are female, 45.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.1 |
| Estimated audience size | 2,019,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Business audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpack | Fashion & Accessoires | 1.96× | ||
| 02 | Accounting | Business & Career | 1.95× | ||
| 03 | Heat pump | Home & Garden | 1.86× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 05 | Germany | Travel & Leisure | 1.79× | ||
| 06 | Bohemian style | Fashion & Accessoires | 1.75× | ||
| 07 | Mattress | Home & Garden | 1.72× | ||
| 08 | Stockmann | Shopping | 1.63× | ||
| 09 | Danske Bank | Business & Career | 1.60× | ||
| 10 | Apartment | Business & Career | 1.60× | ||
| 11 | Mixed martial arts | Sports | 1.57× | ||
| 12 | Nature | Home & Garden | 1.53× | ||
| 13 | Estonia | Travel & Leisure | 1.53× | ||
| 14 | Stockholm | Travel & Leisure | 1.53× | ||
| 15 | Biltema | Business & Career | 1.52× | ||
| 16 | Pizza | Food & Beverages | 1.52× | ||
| 17 | Foodie | Food & Beverages | 1.52× | ||
| 18 | Drawing | Home & Garden | 1.52× | ||
| 19 | Greece | Travel & Leisure | 1.52× | ||
| 20 | Dinner | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Indulgence | JOY | 1.19× | |
| Quality Awareness | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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