A data profile of the people who buy, follow and care about Business in Portugal — modelled from more than twelve digital signal sources. Business has an estimated audience of 5,744,670 people in Portugal.
Business has an estimated audience of 5,744,670 people in Portugal. 52.9% are female, 47.1% are male, average age 45.0. Top brand affinities: Traditional Chinese medicine, Sports medicine, Eye care professional, Carbonated water, Progressive lens.
Top brand affinities include Traditional Chinese medicine, Sports medicine, Eye care professional, with strongest over-indexing on Traditional Chinese medicine (1.54× the country average).
Demographically, the Business audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Business fan in Portugal is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Traditional Chinese medicine.
The key figures that characterise the Business profile in Portugal.
52.9% are female, 47.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.0 |
| Estimated audience size | 5,744,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Business audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports medicine | Health | 1.56× | ||
| 02 | Eye care professional | Beauty & Wellness | 1.56× | ||
| 03 | Carbonated water | Food & Beverages | 1.56× | ||
| 04 | Progressive lens | Health | 1.56× | ||
| 05 | Traditional Chinese medicine | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Quality Awareness | PREMIUM | 1.25× | |
| DIY Mentality | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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