A data profile of the people who buy, follow and care about Business in Norway — modelled from more than twelve digital signal sources. Business has an estimated audience of 2,511,363 people in Norway.
Business has an estimated audience of 2,511,363 people in Norway. 50.9% are female, 49.1% are male, average age 45.4. Top brand affinities: Education, Hairstyle, Facebook Messenger, Accounting, Drawing.
Top brand affinities include Education, Hairstyle, Facebook Messenger, with strongest over-indexing on Education (1.5× the country average).
Demographically, the Business audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Business fan in Norway is balanced, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Education.
The key figures that characterise the Business profile in Norway.
50.9% are female, 49.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 45.4 |
| Estimated audience size | 2,511,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Business audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.02× | ||
| 02 | Accounting | Business & Career | 2.01× | ||
| 03 | Backpack | Fashion & Accessoires | 1.90× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.87× | ||
| 05 | Christian Bale | Movies & TV | 1.83× | ||
| 06 | Facial | Beauty & Wellness | 1.80× | ||
| 07 | Germany | Travel & Leisure | 1.75× | ||
| 08 | Israel | Travel & Leisure | 1.69× | ||
| 09 | Iceland | Travel & Leisure | 1.66× | ||
| 10 | New Zealand | Travel & Leisure | 1.65× | ||
| 11 | Lodging | Travel & Leisure | 1.64× | ||
| 12 | True crime | Movies & TV | 1.61× | ||
| 13 | Canada | Travel & Leisure | 1.59× | ||
| 14 | Home shopping | Shopping | 1.58× | ||
| 15 | Mattress | Home & Garden | 1.56× | ||
| 16 | Mixed martial arts | Sports | 1.55× | ||
| 17 | Facebook Messenger | Internet & Social Media | 1.53× | ||
| 18 | Drawing | Home & Garden | 1.53× | ||
| 19 | Education | Business & Career | 1.50× | ||
| 20 | Forestry | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Creativity | OPEN | 1.00× | |
| DIY Mentality | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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