A data profile of the people who buy, follow and care about Business in Ireland — modelled from more than twelve digital signal sources. Business has an estimated audience of 2,012,117 people in Ireland.
Business has an estimated audience of 2,012,117 people in Ireland. 56.2% are female, 43.8% are male, average age 40.1. Top brand affinities: PC World (retailer).
Top brand affinities include PC World (retailer), with strongest over-indexing on PC World (retailer) (1.51× the country average).
Demographically, the Business audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Business fan in Ireland is more female, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for PC World (retailer).
The key figures that characterise the Business profile in Ireland.
56.2% are female, 43.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.1 |
| Estimated audience size | 2,012,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Business audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PC World (retailer) | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.89× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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