A data profile of the people who buy, follow and care about Business in Denmark — modelled from more than twelve digital signal sources. Business has an estimated audience of 2,994,735 people in Denmark.
Business has an estimated audience of 2,994,735 people in Denmark. 51.3% are female, 48.7% are male, average age 45.9. Top brand affinities: Elgiganten, Germany, Hairstyle, Roskilde Festival, Heat pump.
Top brand affinities include Elgiganten, Germany, Hairstyle, with strongest over-indexing on Elgiganten (1.66× the country average).
Demographically, the Business audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Business fan in Denmark is balanced, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Business profile in Denmark.
51.3% are female, 48.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.9 |
| Estimated audience size | 2,994,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Business audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Accounting | Business & Career | 1.68× | ||
| 02 | Elgiganten | Shopping | 1.66× | ||
| 03 | Facial | Beauty & Wellness | 1.66× | ||
| 04 | Visa Debit | Business & Career | 1.66× | ||
| 05 | Lifehacker | Internet & Social Media | 1.65× | ||
| 06 | Bed and breakfast | Travel & Leisure | 1.63× | ||
| 07 | Heat pump | Home & Garden | 1.62× | ||
| 08 | Backpack | Fashion & Accessoires | 1.62× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 10 | Icelandair | Travel & Leisure | 1.61× | ||
| 11 | Allsvenskan | Sports | 1.61× | ||
| 12 | Kris Jenner | Movies & TV | 1.60× | ||
| 13 | Germany | Travel & Leisure | 1.59× | ||
| 14 | Sausage | Food & Beverages | 1.59× | ||
| 15 | Paco Rabanne | Beauty & Wellness | 1.56× | ||
| 16 | Roskilde Festival | Music & Radio | 1.55× | ||
| 17 | Biochemistry | Business & Career | 1.53× | ||
| 18 | Iceland | Travel & Leisure | 1.52× | ||
| 19 | Assassin's Creed | Games | 1.52× | ||
| 20 | Ritter Sport | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Community Orientation | OPEN | 1.15× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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