A data profile of the people who buy, follow and care about Foodie in Finland — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 546,099 people in Finland.
Foodie has an estimated audience of 546,099 people in Finland. 69.2% are female, 30.8% are male, average age 44.4. Top brand affinities: Finnair, Facebook, Nordea, Kotipizza, Shopping.
Top brand affinities include Finnair, Facebook, Nordea, with strongest over-indexing on Finnair (1.59× the country average).
Demographically, the Foodie audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Foodie fan in Finland is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Finnair.
The key figures that characterise the Foodie profile in Finland.
69.2% are female, 30.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.4 |
| Estimated audience size | 546,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Foodie audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Foodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.57× | ||
| 02 | Dinner | Food & Beverages | 2.44× | ||
| 03 | Eating | Food & Beverages | 2.27× | ||
| 04 | Desserts | Food & Beverages | 2.17× | ||
| 05 | Kotipizza | Food & Beverages | 1.98× | ||
| 06 | Recipes | Food & Beverages | 1.87× | ||
| 07 | Cooking | Food & Beverages | 1.74× | ||
| 08 | Viking Line | Cars & Mobility | 1.66× | ||
| 09 | Family | Kids & Family | 1.61× | ||
| 10 | Nature | Home & Garden | 1.60× | ||
| 11 | Finnair | Travel & Leisure | 1.59× | ||
| 12 | Nordea | Business & Career | 1.56× | ||
| 13 | Online shopping | Shopping | 1.55× | ||
| 14 | Beauty | Beauty & Wellness | 1.55× | ||
| 15 | Fitness and wellness | Sports | 1.54× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | Shopping | Shopping | 1.53× | ||
| 18 | Business | Business & Career | 1.52× | ||
| 19 | Physical exercise | Sports | 1.52× | ||
| 20 | Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.76× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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