A data profile of the people who buy, follow and care about Eating in Finland — modelled from more than twelve digital signal sources. Eating has an estimated audience of 1,046,472 people in Finland.
Eating has an estimated audience of 1,046,472 people in Finland. 67.2% are female, 32.8% are male, average age 44.5. Top brand affinities: Finnair, Dinner, Pizza, Hesburger, Stockmann.
Top brand affinities include Finnair, Dinner, Pizza, with strongest over-indexing on Finnair (1.83× the country average).
Demographically, the Eating audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Eating fan in Finland is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
The key figures that characterise the Eating profile in Finland.
67.2% are female, 32.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 44.5 |
| Estimated audience size | 1,046,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Eating audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dinner | Food & Beverages | 3.50× | ||
| 02 | Pizza | Food & Beverages | 2.70× | ||
| 03 | Hesburger | Food & Beverages | 2.29× | ||
| 04 | Foodie | Food & Beverages | 2.27× | ||
| 05 | Lunch | Food & Beverages | 2.14× | ||
| 06 | Desserts | Food & Beverages | 2.06× | ||
| 07 | Meat | Food & Beverages | 1.88× | ||
| 08 | Finnair | Travel & Leisure | 1.83× | ||
| 09 | Bars | Travel & Leisure | 1.74× | ||
| 10 | Stockmann | Shopping | 1.72× | ||
| 11 | Cruises | Travel & Leisure | 1.70× | ||
| 12 | Kitchen | Home & Garden | 1.69× | ||
| 13 | Hair products | Beauty & Wellness | 1.69× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Happiness | Health | 1.64× | ||
| 16 | Intersport | Shopping | 1.62× | ||
| 17 | Dogs | Pets & Animals | 1.62× | ||
| 18 | Danske Bank | Business & Career | 1.59× | ||
| 19 | Spas | Beauty & Wellness | 1.59× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Mindfulness | BALANCE | 1.02× | |
| Social Media Usage | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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