A data profile of the people who buy, follow and care about Spas in Finland — modelled from more than twelve digital signal sources. Spas has an estimated audience of 1,052,361 people in Finland.
Spas has an estimated audience of 1,052,361 people in Finland. 67.7% are female, 32.3% are male, average age 46.4. Top brand affinities: Finnair, Iltalehti, Yle Uutiset, Dernières Nouvelles d'Alsace, Ilta-Sanomat.
Top brand affinities include Finnair, Iltalehti, Yle Uutiset, with strongest over-indexing on Finnair (1.81× the country average).
Demographically, the Spas audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Spas fan in Finland is more female, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
The key figures that characterise the Spas profile in Finland.
67.7% are female, 32.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 46.4 |
| Estimated audience size | 1,052,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Spas audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbnb | Travel & Leisure | 1.95× | ||
| 02 | Viking Line | Cars & Mobility | 1.85× | ||
| 03 | Hotels | Travel & Leisure | 1.82× | ||
| 04 | Finnair | Travel & Leisure | 1.81× | ||
| 05 | Shoes | Fashion & Accessoires | 1.74× | ||
| 06 | Apartment | Business & Career | 1.73× | ||
| 07 | IKEA | Home & Garden | 1.69× | ||
| 08 | Iltalehti | News | 1.65× | ||
| 09 | Ilta-Sanomat | News | 1.64× | ||
| 10 | Kauppalehti | News | 1.64× | ||
| 11 | Biltema | Business & Career | 1.63× | ||
| 12 | Helsinki | Travel & Leisure | 1.63× | ||
| 13 | Nordic countries | Travel & Leisure | 1.63× | ||
| 14 | Finland | Travel & Leisure | 1.61× | ||
| 15 | Nature | Home & Garden | 1.59× | ||
| 16 | Liiga | Sports | 1.57× | ||
| 17 | Yle Uutiset | Movies & TV | 1.53× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Dernières Nouvelles d'Alsace | News | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.02× | |
| Travelling | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.38× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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