A data profile of the people who buy, follow and care about Airbnb in Finland — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 1,320,949 people in Finland.
Airbnb has an estimated audience of 1,320,949 people in Finland. 66.0% are female, 34.0% are male, average age 43.0. Top brand affinities: Online marketplace, Home construction, Holiday cottage, Trivago, Travel Adventures.
Top brand affinities include Online marketplace, Home construction, Holiday cottage, with strongest over-indexing on Online marketplace (9.93× the country average).
Demographically, the Airbnb audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Airbnb fan in Finland is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Online marketplace.
The key figures that characterise the Airbnb profile in Finland.
66.0% are female, 34.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 43.0 |
| Estimated audience size | 1,320,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Airbnb audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online marketplace | Internet & Social Media | 9.93× | ||
| 02 | Sharing economy | Business & Career | 8.67× | ||
| 03 | Vacation rental | Travel & Leisure | 2.55× | ||
| 04 | Travel Adventures | Travel & Leisure | 2.51× | ||
| 05 | Home construction | Home & Garden | 2.12× | ||
| 06 | Backyard | Home & Garden | 2.11× | ||
| 07 | AirBaltic | Travel & Leisure | 2.08× | ||
| 08 | Real estate development | Business & Career | 2.03× | ||
| 09 | Home Interior Design | Home & Garden | 2.02× | ||
| 10 | Lodging | Travel & Leisure | 2.01× | ||
| 11 | Trivago | Travel & Leisure | 1.92× | ||
| 12 | Starter home | Home & Garden | 1.84× | ||
| 13 | Ryanair | Travel & Leisure | 1.80× | ||
| 14 | Momondo | Travel & Leisure | 1.74× | ||
| 15 | Holiday cottage | Travel & Leisure | 1.71× | ||
| 16 | Property finder | Home & Garden | 1.68× | ||
| 17 | Delfi (web portal) | Internet & Social Media | 1.67× | ||
| 18 | Real property | Home & Garden | 1.61× | ||
| 19 | Terraced house | Home & Garden | 1.55× | ||
| 20 | Air travel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.41× | |
| Urban Lifestyle | OPEN | 1.15× | |
| Need for Security | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.95× | |
| Design Affinity | PREMIUM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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