A data profile of the people who buy, follow and care about Shoes in Finland — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 1,537,407 people in Finland.
Shoes has an estimated audience of 1,537,407 people in Finland. 69.6% are female, 30.4% are male, average age 45.8. Top brand affinities: Google, IKEA, Iltalehti, Facebook, Finnair.
Top brand affinities include Google, IKEA, Iltalehti, with strongest over-indexing on Google (1.63× the country average).
Demographically, the Shoes audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Shoes fan in Finland is more female, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Google.
The key figures that characterise the Shoes profile in Finland.
69.6% are female, 30.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 45.8 |
| Estimated audience size | 1,537,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Shoes audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Footwear | Fashion & Accessoires | 2.75× | ||
| 02 | Dresses | Fashion & Accessoires | 2.18× | ||
| 03 | Sokos | Shopping | 1.85× | ||
| 04 | Child | Kids & Family | 1.76× | ||
| 05 | IKEA | Home & Garden | 1.74× | ||
| 06 | Happiness | Health | 1.71× | ||
| 07 | Apartment | Business & Career | 1.68× | ||
| 08 | Helsinki | Travel & Leisure | 1.66× | ||
| 09 | Nordic countries | Travel & Leisure | 1.66× | ||
| 10 | Social network | Internet & Social Media | 1.66× | ||
| 11 | Finland | Travel & Leisure | 1.64× | ||
| 12 | Internet & Social Media | 1.63× | |||
| 13 | Internet & Social Media | 1.61× | |||
| 14 | Sweden | Travel & Leisure | 1.61× | ||
| 15 | Finnair | Travel & Leisure | 1.58× | ||
| 16 | Iltalehti | News | 1.57× | ||
| 17 | Liiga | Sports | 1.56× | ||
| 18 | Viking Line | Cars & Mobility | 1.55× | ||
| 19 | Ilta-Sanomat | News | 1.54× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Travelling | THRILL | 1.06× | |
| Urban Lifestyle | OPEN | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.23× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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