A data profile of the people who buy, follow and care about Footwear in Finland — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 845,454 people in Finland.
Footwear has an estimated audience of 845,454 people in Finland. 76.2% are female, 23.8% are male, average age 45.6. Top brand affinities: Shoes, Finnair, Google, Intersport, Helsinki.
Top brand affinities include Shoes, Finnair, Google, with strongest over-indexing on Shoes (2.75× the country average).
Demographically, the Footwear audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Footwear fan in Finland is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Footwear profile in Finland.
76.2% are female, 23.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 45.6 |
| Estimated audience size | 845,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Footwear audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shoes | Fashion & Accessoires | 2.75× | ||
| 02 | Sportswear (activewear) | Fashion & Accessoires | 2.43× | ||
| 03 | Intersport | Shopping | 2.28× | ||
| 04 | Lindex | Fashion & Accessoires | 2.13× | ||
| 05 | Technology & Electronics | 1.95× | |||
| 06 | Hair products | Beauty & Wellness | 1.88× | ||
| 07 | Finnair | Travel & Leisure | 1.78× | ||
| 08 | Happiness | Health | 1.75× | ||
| 09 | Kitchen | Home & Garden | 1.75× | ||
| 10 | Internet & Social Media | 1.73× | |||
| 11 | Flower | Home & Garden | 1.69× | ||
| 12 | Spas | Beauty & Wellness | 1.67× | ||
| 13 | Dogs | Pets & Animals | 1.66× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.66× | ||
| 15 | Apartment | Business & Career | 1.56× | ||
| 16 | Helsinki | Travel & Leisure | 1.55× | ||
| 17 | Mobile phones | Technology & Electronics | 1.55× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Danske Bank | Business & Career | 1.53× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.47× | |
| Indulgence | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.96× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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