A data profile of the people who buy, follow and care about Footwear in Norway — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 958,014 people in Norway.
Footwear has an estimated audience of 958,014 people in Norway. 69.8% are female, 30.2% are male, average age 45.2. Top brand affinities: Shoes, Google, Gina Tricot, Scandinavia, Sportswear (activewear).
Top brand affinities include Shoes, Google, Gina Tricot, with strongest over-indexing on Shoes (2.67× the country average).
Demographically, the Footwear audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Footwear fan in Norway is more female, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shoes.
The key figures that characterise the Footwear profile in Norway.
69.8% are female, 30.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 45.2 |
| Estimated audience size | 958,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Footwear audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shoes | Fashion & Accessoires | 2.67× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.50× | ||
| 03 | Sportswear (activewear) | Fashion & Accessoires | 2.48× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.30× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.07× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.95× | ||
| 07 | Skirt | Fashion & Accessoires | 1.93× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.86× | ||
| 09 | Hair products | Beauty & Wellness | 1.82× | ||
| 10 | Lindex | Fashion & Accessoires | 1.79× | ||
| 11 | Modern architecture | Arts & Culture | 1.76× | ||
| 12 | Spas | Beauty & Wellness | 1.70× | ||
| 13 | Happiness | Health | 1.68× | ||
| 14 | Crochet | Home & Garden | 1.62× | ||
| 15 | Kitchen | Home & Garden | 1.58× | ||
| 16 | Dogs | Pets & Animals | 1.56× | ||
| 17 | Scandinavia | Travel & Leisure | 1.55× | ||
| 18 | Technology & Electronics | 1.54× | |||
| 19 | Flower | Home & Garden | 1.52× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Extroversion | THRILL | 1.48× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.02× | |
| Tradition | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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