A data profile of the people who buy, follow and care about Footwear in Ireland — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 1,511,317 people in Ireland.
Footwear has an estimated audience of 1,511,317 people in Ireland. 67.1% are female, 32.9% are male, average age 41.1. Top brand affinities: Shoes, Men's clothing, Skirt, Bracelet, Sunglasses.
Top brand affinities include Shoes, Men's clothing, Skirt, with strongest over-indexing on Shoes (1.6× the country average).
Demographically, the Footwear audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Family Orientation.
The typical Footwear fan in Ireland is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Shoes.
The key figures that characterise the Footwear profile in Ireland.
67.1% are female, 32.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 41.1 |
| Estimated audience size | 1,511,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Footwear audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Little Pony | Kids & Family | 1.69× | ||
| 02 | Necklace | Fashion & Accessoires | 1.61× | ||
| 03 | Shoes | Fashion & Accessoires | 1.60× | ||
| 04 | Backpack | Fashion & Accessoires | 1.58× | ||
| 05 | Steve Jobs | Business & Career | 1.58× | ||
| 06 | Dorothy Perkins | Fashion & Accessoires | 1.58× | ||
| 07 | Sleeping bag | Home & Garden | 1.58× | ||
| 08 | Bracelet | Fashion & Accessoires | 1.57× | ||
| 09 | Wedding dress | Fashion & Accessoires | 1.57× | ||
| 10 | Greece | Travel & Leisure | 1.56× | ||
| 11 | Garmin | Technology & Electronics | 1.56× | ||
| 12 | Apple cider vinegar | Food & Beverages | 1.56× | ||
| 13 | PC World (retailer) | Technology & Electronics | 1.56× | ||
| 14 | Dress shirt | Fashion & Accessoires | 1.55× | ||
| 15 | Collagen | Beauty & Wellness | 1.55× | ||
| 16 | Skirt | Fashion & Accessoires | 1.52× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.51× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.51× | ||
| 19 | Slovenia | Travel & Leisure | 1.51× | ||
| 20 | LightInTheBox | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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