A data profile of the people who buy, follow and care about Shoes in Norway — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 1,992,410 people in Norway.
Shoes has an estimated audience of 1,992,410 people in Norway. 64.4% are female, 35.6% are male, average age 46.1. Top brand affinities: IKEA, Norway, Footwear, Dresses, Politics and social issues.
Top brand affinities include IKEA, Norway, Footwear, with strongest over-indexing on IKEA (1.66× the country average).
Demographically, the Shoes audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Shoes fan in Norway is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Shoes profile in Norway.
64.4% are female, 35.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.1 |
| Estimated audience size | 1,992,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Shoes audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Footwear | Fashion & Accessoires | 2.67× | ||
| 02 | Blouse | Fashion & Accessoires | 2.44× | ||
| 03 | Skirt | Fashion & Accessoires | 2.22× | ||
| 04 | Discount stores | Shopping | 2.15× | ||
| 05 | Dresses | Fashion & Accessoires | 2.12× | ||
| 06 | Coupons | Shopping | 2.12× | ||
| 07 | Fashion design | Business & Career | 1.95× | ||
| 08 | IKEA | Home & Garden | 1.66× | ||
| 09 | Social network | Internet & Social Media | 1.59× | ||
| 10 | Child | Kids & Family | 1.59× | ||
| 11 | Kitchen | Home & Garden | 1.59× | ||
| 12 | Mobile phones | Technology & Electronics | 1.58× | ||
| 13 | Scandinavia | Travel & Leisure | 1.57× | ||
| 14 | Apartment | Business & Career | 1.56× | ||
| 15 | Dogs | Pets & Animals | 1.56× | ||
| 16 | Software | Technology & Electronics | 1.54× | ||
| 17 | Smartphones | Technology & Electronics | 1.54× | ||
| 18 | Norway | Travel & Leisure | 1.52× | ||
| 19 | Politics and social issues | Politics & Society | 1.51× | ||
| 20 | Nordic countries | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.96× | |
| Social Media Usage | JOY | 0.57× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.21× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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