A data profile of the people who buy, follow and care about Nordic countries in Norway — modelled from more than twelve digital signal sources. Nordic countries has an estimated audience of 1,852,028 people in Norway.
Nordic countries has an estimated audience of 1,852,028 people in Norway. 59.1% are female, 40.9% are male, average age 44.9. Top brand affinities: Google, Scandinavia, Gina Tricot, Do it yourself (DIY), Personal finance.
Top brand affinities include Google, Scandinavia, Gina Tricot, with strongest over-indexing on Google (1.56× the country average).
Demographically, the Nordic countries audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Nordic countries fan in Norway is more female, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the Nordic countries profile in Norway.
59.1% are female, 40.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.9 |
| Estimated audience size | 1,852,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Nordic countries audience comes from Norway.
| Country | Share |
|---|---|
| Japan | 31.6% |
| Sweden | 8.6% |
| United States | 7.2% |
The strongest cross-interests of the Nordic countries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 2.16× | ||
| 02 | Weaving | Fashion & Accessoires | 2.03× | ||
| 03 | Island | Travel & Leisure | 1.88× | ||
| 04 | Scandinavia | Travel & Leisure | 1.86× | ||
| 05 | Crochet | Home & Garden | 1.84× | ||
| 06 | Vegetable | Food & Beverages | 1.81× | ||
| 07 | Hobby | Home & Garden | 1.73× | ||
| 08 | Flower | Home & Garden | 1.72× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 10 | Cruises | Travel & Leisure | 1.66× | ||
| 11 | Hair products | Beauty & Wellness | 1.59× | ||
| 12 | Lindex | Fashion & Accessoires | 1.58× | ||
| 13 | Internet & Social Media | 1.56× | |||
| 14 | Kitchen | Home & Garden | 1.56× | ||
| 15 | Dogs | Pets & Animals | 1.56× | ||
| 16 | Happiness | Health | 1.56× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.55× | ||
| 18 | Spas | Beauty & Wellness | 1.54× | ||
| 19 | Personal finance | Business & Career | 1.51× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Design Affinity | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Spirituality | BALANCE | 0.95× | |
| Quality Awareness | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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