Nordic countries Audience in Germany

Demographics of Nordic countries fans

Audience persona

The typical Nordic countries fan in Germany is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Esra Erol.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Nordic countries audiences in other countries

• Nordic countries — United States
• Nordic countries — United Kingdom
• Nordic countries — France
• Nordic countries — Italy
• Nordic countries — Spain
• Nordic countries — Brazil
• Nordic countries — Japan
• Nordic countries — South Korea
• Nordic countries — India

More Region audiences in Germany

• North Rhine-Westphalia (12,537,146)
• Bavaria (11,233,911)
• Baden-Württemberg (9,848,271)
• Rhine (9,303,980)
• Lower Saxony (6,360,906)

Frequently asked questions

How many fans does Nordic countries have in Germany?

Nordic countries has an estimated audience of 2,211,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Nordic countries fans?

55.5% of Nordic countries fans are female, 44.5% are male, with an average age of 42.7 years.

Which brands do Nordic countries fans like most?

Nordic countries fans show strongest brand affinity for Esra Erol (7.15×), Stradivarius (1.97×), and Unique Gifts (1.52×) over the country average.

Where do Nordic countries fans live in Germany?

Nordic countries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 506,588), Bayern (reach 401,724), and Baden-Württemberg (reach 348,145). These three regions account for the largest share of the active audience.

What other brands do Nordic countries fans also like?

Beyond Nordic countries itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.52×), Square foot gardening (13.2×), and Urban horticulture (1.61×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.