Rascasse Audience Intelligence

Nordic countries Audience in Germany

A data profile of the people who buy, follow and care about Nordic countries in Germany — modelled from more than twelve digital signal sources. Nordic countries has an estimated audience of 2,211,601 people in Germany.

#34among Region in Germany#185among POI in Germany#243in Travel & Leisure

The average Nordic countries fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Scandinavia, Tagesschau, with strongest over-indexing on Nature (2.56× the country average).

Demographically, the Nordic countries audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nordic countries fan in Germany is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordic countries profile in Germany.

Audience size
2.2M
in Germany
Gender
55.5%♀
44.5% male
Age
42.7
average years
Country rank
#3013
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nordic countries fans

55.5% are female, 44.5% are male, average age 42.7.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Nordic countries audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age42.7
Estimated audience size2,211,601
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Nordic countries audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Nordic countries audience comes from Germany.

Worldwide audience distribution share by country for Nordic countries
CountryShare
Japan31.6%
Sweden8.6%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordic countries audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nordic countries fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.61×
02Hessen~200K1.25×
03Bremen~20K1.13×
04Bayern~400K1.08×
05Saarland~30K1.06×
06Baden-Württemberg~300K1.04×
07Hamburg~50K1.00×
08Sachsen-Anhalt~60K0.98×
09Nordrhein-Westfalen~500K0.96×
10Rheinland-Pfalz~100K0.95×
11Brandenburg~70K0.95×
12Thüringen~50K0.95×
13Mecklenburg-Vorpommern~40K0.95×
14Sachsen~100K0.90×
15Schleswig-Holstein~70K0.87×
16Niedersachsen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Nordic countries, Germany
0.86×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nordic countries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nordic countries audience
#·InterestCategoryAffinity×
01Dracula UntoldMovies & TV13.00×
02Orient ExpressCars & Mobility10.11×
03ScandinaviaTravel & Leisure4.79×
04Non-alcoholic beverageFood & Beverages3.48×
05FinlandTravel & Leisure3.23×
06Hiking bootFashion & Accessoires2.77×
07Robert RedfordMovies & TV2.62×
08NatureHome & Garden2.56×
09SkyscannerTravel & Leisure2.50×
10VacationsTravel & Leisure2.49×
11SatireLiterature2.37×
12Public transportCars & Mobility2.17×
13FocusNews1.88×
14TagesschauMovies & TV1.80×
15DessertsFood & Beverages1.78×
16TattoosFashion & Accessoires1.77×
17German languagePolitics & Society1.59×
18FamilyKids & Family1.58×
19Netto Marken-DiscountShopping1.54×
20Online newspaperNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nordic countries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nordic countries audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
Quality AwarenessPREMIUM1.49×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nordic countries audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.88×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nordic countries have in Germany?

Nordic countries has an estimated audience of 2,211,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nordic countries fans?

55.5% of Nordic countries fans are female, 44.5% are male, with an average age of 42.7 years.

03

Which brands do Nordic countries fans like most?

Nordic countries fans show strongest brand affinity for Nature (2.56×), Scandinavia (4.79×), and Tagesschau (1.8×) over the country average.

04

Where do Nordic countries fans live in Germany?

Nordic countries fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nordic countries fans also like?

Beyond Nordic countries itself, the audience over-indexes on Scandinavia (4.79×), Tagesschau (1.8×), Vacations (2.49×), and Family (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Nordic countries audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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