Nordic countries Audience in Germany
Nordic countries has an estimated audience of 2,211,601 people in Germany. 55.5% are female, 44.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Western Union, Tagesschau, Allgäu.
The average Nordic countries fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Western Union, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Nordic countries audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Nordic countries fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.7 |
| Estimated audience size | 2,211,601 |
Audience persona
The typical Nordic countries fan in Germany is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 506,588 | 1.05× |
| Bayern | 401,724 | 1.13× |
| Baden-Württemberg | 348,145 | 1.15× |
| Niedersachsen | 187,748 | 0.87× |
| Hessen | 186,593 | 1.11× |
| Berlin | 99,565 | 1.01× |
| Rheinland-Pfalz | 98,660 | 0.89× |
| Sachsen | 95,094 | 0.88× |
| Brandenburg | 58,818 | 0.86× |
| Sachsen-Anhalt | 58,701 | 1.02× |
| Schleswig-Holstein | 55,899 | 0.7× |
| Thüringen | 52,274 | 0.93× |
| Hamburg | 40,206 | 0.8× |
| Mecklenburg-Vorpommern | 36,279 | 0.86× |
| Saarland | 33,291 | 1.23× |
| Bremen | 28,586 | 1.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 7.67× | Movies & TV |
| Western Union | 4.64× | Business & Career |
| Tagesschau | 2.17× | Movies & TV |
| Allgäu | 6.2× | Travel & Leisure |
| Pets | 1.68× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Headphones | 4.89× | Technology & Electronics |
| Family | 1.73× | Kids & Family |
| Spiegel Online | 1.75× | News |
| Automobiles | 1.62× | Cars & Mobility |
| Country rap | 4.42× | Music & Radio |
| Felix Baumgartner | 3.44× | Sports |
| Scandinavia | 3.79× | Travel & Leisure |
| Stuttgart | 2.35× | Travel & Leisure |
| Orient Express | 13.2× | Cars & Mobility |
| Self care | 2.48× | Health |
| Firefox | 4.55× | Internet & Social Media |
| Walking | 3.15× | Sports |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.47 |
| Patriotism | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.45 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 31.6% |
| Sweden | 8.6% |
| United States | 7.2% |
See Nordic countries audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Nordic countries have in Germany?
Nordic countries has an estimated audience of 2,211,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nordic countries fans?
55.5% of Nordic countries fans are female, 44.5% are male, with an average age of 42.7 years.
Which brands do Nordic countries fans like most?
Nordic countries fans show strongest brand affinity for Satire (8.81×), German television comedy (7.67×), and Western Union (4.64×) over the country average.
Where do Nordic countries fans live in Germany?
Nordic countries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 506,588), Bayern (reach 401,724), and Baden-Württemberg (reach 348,145). These three regions account for the largest share of the active audience.
What other brands do Nordic countries fans also like?
Beyond Nordic countries itself, the audience over-indexes on German television comedy (7.67×), Western Union (4.64×), Tagesschau (2.17×), and Allgäu (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.