A data profile of the people who buy, follow and care about Hobby in Norway — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 1,099,935 people in Norway.
Hobby has an estimated audience of 1,099,935 people in Norway. 70.5% are female, 29.5% are male, average age 44.5. Top brand affinities: IKEA, Biltema, Norway, Food, Garden.
Top brand affinities include IKEA, Biltema, Norway, with strongest over-indexing on IKEA (2.13× the country average).
Demographically, the Hobby audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Hobby fan in Norway is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Hobby profile in Norway.
70.5% are female, 29.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 44.5 |
| Estimated audience size | 1,099,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Hobby audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yarn | Fashion & Accessoires | 2.28× | ||
| 02 | Handicraft | Home & Garden | 2.21× | ||
| 03 | Plant | Home & Garden | 2.18× | ||
| 04 | Bathroom | Home & Garden | 2.17× | ||
| 05 | IKEA | Home & Garden | 2.13× | ||
| 06 | Ski | Sports | 2.03× | ||
| 07 | Wool | Fashion & Accessoires | 1.96× | ||
| 08 | Biltema | Business & Career | 1.90× | ||
| 09 | Leisure | Travel & Leisure | 1.90× | ||
| 10 | Cottage | Travel & Leisure | 1.89× | ||
| 11 | Garden | Home & Garden | 1.85× | ||
| 12 | Women's clothing | Fashion & Accessoires | 1.84× | ||
| 13 | Culture | Literature | 1.77× | ||
| 14 | Nordic countries | Travel & Leisure | 1.73× | ||
| 15 | Norway | Travel & Leisure | 1.66× | ||
| 16 | REMA 1000 | Shopping | 1.61× | ||
| 17 | Scandinavia | Travel & Leisure | 1.59× | ||
| 18 | Live events | Music & Radio | 1.56× | ||
| 19 | Pets | Pets & Animals | 1.55× | ||
| 20 | Food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Travelling | THRILL | 1.56× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Social Media Usage | JOY | 1.41× | |
| Travelling | THRILL | 1.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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