A data profile of the people who buy, follow and care about Hobby in Portugal — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 2,921,591 people in Portugal.
The average Hobby fan in Portugal is 44.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Team sport, Recreation, Yarn, with strongest over-indexing on Team sport (1.72× the country average).
Demographically, the Hobby audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hobby fan in Portugal is more female, around 44.2 years old, with strong Creativity tendencies and a notable affinity for Team sport.
The key figures that characterise the Hobby profile in Portugal.
59.5% are female, 40.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 44.2 |
| Estimated audience size | 2,921,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Hobby audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~500K | 1.42× | |
| 02 | Lisbon District | ~1.5M | 1.41× | |
| 03 | Porto District | ~900K | 1.36× | |
| 04 | Santarém District | ~200K | 1.36× | |
| 05 | Coimbra District | ~200K | 1.26× | |
| 06 | Braga District | ~400K | 1.25× | |
| 07 | Aveiro District | ~300K | 1.19× | |
| 08 | Leiria District | ~200K | 1.10× | |
| 09 | Viseu District | ~100K | 1.06× | |
| 10 | Viana do Castelo District | ~70K | 0.98× | |
| 11 | Castelo Branco District | ~50K | 0.96× | |
| 12 | Guarda District | ~30K | 0.92× | |
| 13 | Évora District | ~50K | 0.91× | |
| 14 | Vila Real District | ~50K | 0.90× | |
| 15 | Beja District | ~40K | 0.89× | |
| 16 | Bragança District | ~30K | 0.89× | |
| 17 | Portalegre District | ~30K | 0.89× | |
| 18 | Azores | ~70K | 0.88× | |
| 19 | Faro District | ~200K | 0.87× | |
| 20 | Madeira | ~70K | 0.86× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting pattern | Fashion & Accessoires | 2.93× | ||
| 02 | Knitting needle | Fashion & Accessoires | 2.46× | ||
| 03 | Pattern (sewing) | Home & Garden | 2.20× | ||
| 04 | Handmade | Home & Garden | 1.96× | ||
| 05 | Weaving | Fashion & Accessoires | 1.94× | ||
| 06 | Yarn | Fashion & Accessoires | 1.92× | ||
| 07 | Handmade Crafts | Kids & Family | 1.89× | ||
| 08 | Sewing machine | Home & Garden | 1.87× | ||
| 09 | Team sport | Sports | 1.72× | ||
| 10 | Textile industry | Fashion & Accessoires | 1.68× | ||
| 11 | Knitting | Home & Garden | 1.67× | ||
| 12 | Wool | Fashion & Accessoires | 1.67× | ||
| 13 | Embroidery | Home & Garden | 1.66× | ||
| 14 | Cardigan (sweater) | Fashion & Accessoires | 1.65× | ||
| 15 | Crochet | Home & Garden | 1.64× | ||
| 16 | Photographic film | Technology & Electronics | 1.63× | ||
| 17 | Linen | Fashion & Accessoires | 1.61× | ||
| 18 | Slipper | Fashion & Accessoires | 1.60× | ||
| 19 | Recreation | Travel & Leisure | 1.53× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Tradition | CONSERVATISM | 1.17× | |
| Design Affinity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.94× | |
| Early Adopter Mentality | POWER | 0.94× |
Hobby has an estimated audience of 2,921,591 people in Portugal, concentrated in Lisbon District and Porto District.
59.5% of Hobby fans are female, 40.5% are male, with an average age of 44.2 years.
Hobby fans show strongest brand affinity for Team sport (1.72×), Recreation (1.53×), and Yarn (1.92×) over the country average.
Hobby fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Recreation (1.53×), Yarn (1.92×), Knitting (1.67×), and Photographic film (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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