A data profile of the people who buy, follow and care about Team sport in Portugal — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 2,210,108 people in Portugal.
Team sport has an estimated audience of 2,210,108 people in Portugal. Top brand affinities: Betclic, Fnac, Hobby, MSN, Showroomprive.
Top brand affinities include Betclic, Fnac, Hobby, with strongest over-indexing on Betclic (1.73× the country average).
The typical Team sport fan in Portugal shows strong Early Adopter Mentality tendencies and a notable affinity for Betclic.
The key figures that characterise the Team sport profile in Portugal.
| Metric | Value |
|---|---|
| Estimated audience size | 2,210,108 |
of the worldwide Team sport audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Team sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Merrell (company) | Fashion & Accessoires | 2.37× | ||
| 02 | Garmin | Technology & Electronics | 1.97× | ||
| 03 | Seleção Brasileira | Sports | 1.95× | ||
| 04 | Sonic the Hedgehog (series) | Games | 1.95× | ||
| 05 | Nokia | Technology & Electronics | 1.91× | ||
| 06 | The Timberland Company | Fashion & Accessoires | 1.89× | ||
| 07 | OnePlus | Technology & Electronics | 1.84× | ||
| 08 | Skechers | Fashion & Accessoires | 1.82× | ||
| 09 | Betclic | Games | 1.73× | ||
| 10 | Hobby | Home & Garden | 1.72× | ||
| 11 | Telegram | Internet & Social Media | 1.72× | ||
| 12 | Showroomprive | Fashion & Accessoires | 1.69× | ||
| 13 | Sociedade Esportiva Palmeiras | Sports | 1.65× | ||
| 14 | Linux | Technology & Electronics | 1.65× | ||
| 15 | Web application | Technology & Electronics | 1.64× | ||
| 16 | Cortefiel | Fashion & Accessoires | 1.64× | ||
| 17 | Fnac | Shopping | 1.61× | ||
| 18 | Media Markt | Shopping | 1.56× | ||
| 19 | MSN | News | 1.54× | ||
| 20 | Resident Evil | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Community Orientation | OPEN | 1.16× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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