Rascasse Audience Intelligence

Team sport Audience in Austria

A data profile of the people who buy, follow and care about Team sport in Austria — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 1,194,292 people in Austria.

#245among Topic in Austria#35in Sports

Team sport has an estimated audience of 1,194,292 people in Austria. Top brand affinities: FIFA World Cup, Admiral Bundesliga, Bwin, FIS Alpine Ski World Cup, Lindsey Vonn.

Top brand affinities include FIFA World Cup, Admiral Bundesliga, Bwin, with strongest over-indexing on FIFA World Cup (2.05× the country average).

The typical Team sport fan in Austria shows strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Team sport profile in Austria.

Audience size
1.2M
in Austria
Country rank
#397
Topic in Austria
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Austria
MetricValue
Estimated audience size1,194,292
Fig. 04

Worldwide distribution

0.6%

of the worldwide Team sport audience comes from Austria.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports2.28×
02David AlabaSports2.28×
03TransfermarktSports2.28×
04Lindsey VonnSports2.21×
05FIFA World CupSports2.05×
06Felix BaumgartnerSports1.90×
07BwinGames1.83×
08FC Bayern MunichSports1.80×
09Premier LeagueSports1.79×
10LodgingTravel & Leisure1.76×
11Austria national football teamSports1.76×
12BundesligaSports1.74×
13UEFA Champions LeagueSports1.64×
14BicycleCars & Mobility1.64×
15Admiral BundesligaSports1.61×
16PoliticsPolitics & Society1.58×
17Czech RepublicTravel & Leisure1.57×
18HungaryTravel & Leisure1.54×
19FC BarcelonaSports1.51×
20Formula OneSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.31×
Early Adopter MentalityPOWER1.13×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
IndividualismJOY0.81×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Austria

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Austria who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →