A data profile of the people who buy, follow and care about FC Barcelona in Austria — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 1,150,016 people in Austria.
The average FC Barcelona fan in Austria is 33.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include FIFA World Cup, Admiral Bundesliga, UEFA Champions League, with strongest over-indexing on FIFA World Cup (3.15× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical FC Barcelona fan in Austria is more male, around 33.2 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Austria.
29.3% are female, 70.7% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 33.2 |
| Estimated audience size | 1,150,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide FC Barcelona audience comes from Austria.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.14× | |
| 02 | Upper Austria | ~200K | 1.14× | |
| 03 | Styria | ~200K | 1.09× | |
| 04 | Tyrol | ~90K | 1.08× | |
| 05 | Burgenland | ~30K | 0.98× | |
| 06 | Vorarlberg | ~40K | 0.96× | |
| 07 | Lower Austria | ~100K | 0.91× | |
| 08 | Salzburg | ~70K | 0.86× | |
| 09 | Carinthia (state) | ~50K | 0.84× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 3.66× | ||
| 02 | Juventus F.C. | Sports | 3.47× | ||
| 03 | Liverpool F.C. | Sports | 3.35× | ||
| 04 | Manchester United F.C. | Sports | 3.32× | ||
| 05 | FIFA World Cup | Sports | 3.15× | ||
| 06 | Premier League | Sports | 3.15× | ||
| 07 | Manchester City F.C. | Sports | 3.04× | ||
| 08 | Cristiano Ronaldo | Sports | 3.01× | ||
| 09 | UEFA Champions League | Sports | 2.99× | ||
| 10 | Borussia Dortmund | Sports | 2.84× | ||
| 11 | UEFA Europa League | Sports | 2.83× | ||
| 12 | Real Madrid C.F. | Sports | 2.81× | ||
| 13 | Marko Arnautovic | Sports | 2.69× | ||
| 14 | Galatasaray S.K. | Sports | 2.33× | ||
| 15 | FC Bayern Munich | Sports | 2.30× | ||
| 16 | Bundesliga | Sports | 2.06× | ||
| 17 | Admiral Bundesliga | Sports | 1.98× | ||
| 18 | David Alaba | Sports | 1.88× | ||
| 19 | Jannik Sinner | Sports | 1.67× | ||
| 20 | Bwin | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.38× | |
| Mindfulness | BALANCE | 1.05× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.64× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Price Sensitivity | PREMIUM | 0.70× |
FC Barcelona has an estimated audience of 1,150,016 people in Austria, concentrated in Vienna and Upper Austria.
29.3% of FC Barcelona fans are female, 70.7% are male, with an average age of 33.2 years.
FC Barcelona fans show strongest brand affinity for FIFA World Cup (3.15×), Admiral Bundesliga (1.98×), and UEFA Champions League (2.99×) over the country average.
FC Barcelona fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on Admiral Bundesliga (1.98×), UEFA Champions League (2.99×), Real Madrid C.F. (2.81×), and FC Bayern Munich (2.3×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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