A data profile of the people who buy, follow and care about Bundesliga in Austria — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 998,005 people in Austria.
The average Bundesliga fan in Austria is 34.7 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Admiral Bundesliga, FIFA World Cup, Bwin, with strongest over-indexing on Admiral Bundesliga (2.4× the country average).
Demographically, the Bundesliga audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bundesliga fan in Austria is more male, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Bundesliga profile in Austria.
30.8% are female, 69.2% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 34.7 |
| Estimated audience size | 998,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Bundesliga audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 24.6% |
| Italy | 5.6% |
| United States | 5.2% |
Where the Bundesliga audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.56× | |
| 02 | Vorarlberg | ~50K | 1.52× | |
| 03 | Salzburg | ~70K | 1.11× | |
| 04 | Styria | ~100K | 0.95× | |
| 05 | Carinthia (state) | ~50K | 0.92× | |
| 06 | Upper Austria | ~100K | 0.91× | |
| 07 | Burgenland | ~20K | 0.69× | |
| 08 | Vienna | ~100K | 0.68× | |
| 09 | Lower Austria | ~90K | 0.67× |
The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.64× | ||
| 02 | Manchester City F.C. | Sports | 2.61× | ||
| 03 | LASK Linz | Sports | 2.57× | ||
| 04 | David Alaba | Sports | 2.45× | ||
| 05 | Ralf Rangnick | Sports | 2.41× | ||
| 06 | Admiral Bundesliga | Sports | 2.40× | ||
| 07 | Marko Arnautovic | Sports | 2.31× | ||
| 08 | Premier League | Sports | 2.31× | ||
| 09 | Real Madrid C.F. | Sports | 2.20× | ||
| 10 | Austria national football team | Sports | 2.17× | ||
| 11 | FC Red Bull Salzburg | Sports | 2.15× | ||
| 12 | FIFA World Cup | Sports | 2.14× | ||
| 13 | UEFA Champions League | Sports | 2.13× | ||
| 14 | Oliver Glasner | Sports | 2.05× | ||
| 15 | Bwin | Games | 2.01× | ||
| 16 | FC Bayern Munich | Sports | 1.88× | ||
| 17 | Galatasaray S.K. | Sports | 1.85× | ||
| 18 | SK Sturm Graz | Sports | 1.68× | ||
| 19 | Basketball | Sports | 1.66× | ||
| 20 | Jannik Sinner | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.22× | |
| Design Affinity | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Urban Lifestyle | OPEN | 0.76× |
Bundesliga has an estimated audience of 998,005 people in Austria, concentrated in Vienna and Upper Austria.
30.8% of Bundesliga fans are female, 69.2% are male, with an average age of 34.7 years.
Bundesliga fans show strongest brand affinity for Admiral Bundesliga (2.4×), FIFA World Cup (2.14×), and Bwin (2.01×) over the country average.
Bundesliga fans in Austria are most concentrated in Vienna (reach ~100K), Upper Austria (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bundesliga itself, the audience over-indexes on FIFA World Cup (2.14×), Bwin (2.01×), Real Madrid C.F. (2.2×), and David Alaba (2.45×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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