A data profile of the people who buy, follow and care about Premier League in Austria — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 832,981 people in Austria.
The average Premier League fan in Austria is 33.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Admiral Bundesliga, FIFA World Cup, Bwin, with strongest over-indexing on Admiral Bundesliga (2.44× the country average).
Demographically, the Premier League audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Premier League fan in Austria is more male, around 33.4 years old, with strong Travelling tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Premier League profile in Austria.
26.4% are female, 73.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 33.4 |
| Estimated audience size | 832,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Premier League audience comes from Austria.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~60K | 1.13× | |
| 02 | Styria | ~100K | 1.08× | |
| 03 | Vienna | ~200K | 1.06× | |
| 04 | Vorarlberg | ~30K | 0.99× | |
| 05 | Burgenland | ~20K | 0.99× | |
| 06 | Upper Austria | ~100K | 0.98× | |
| 07 | Carinthia (state) | ~40K | 0.94× | |
| 08 | Lower Austria | ~100K | 0.92× | |
| 09 | Salzburg | ~50K | 0.90× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.08× | ||
| 02 | UEFA Europa League | Sports | 2.93× | ||
| 03 | Manchester United F.C. | Sports | 2.81× | ||
| 04 | Bundesliga | Sports | 2.57× | ||
| 05 | David Alaba | Sports | 2.54× | ||
| 06 | LASK Linz | Sports | 2.53× | ||
| 07 | Austria national football team | Sports | 2.53× | ||
| 08 | Marko Arnautovic | Sports | 2.47× | ||
| 09 | Admiral Bundesliga | Sports | 2.44× | ||
| 10 | Real Madrid C.F. | Sports | 2.44× | ||
| 11 | UEFA Champions League | Sports | 2.36× | ||
| 12 | Galatasaray S.K. | Sports | 2.26× | ||
| 13 | FIFA World Cup | Sports | 2.24× | ||
| 14 | Oliver Glasner | Sports | 2.17× | ||
| 15 | Bwin | Games | 2.15× | ||
| 16 | FC Red Bull Salzburg | Sports | 2.11× | ||
| 17 | FC Bayern Munich | Sports | 1.83× | ||
| 18 | Jannik Sinner | Sports | 1.74× | ||
| 19 | Computers | Technology & Electronics | 1.59× | ||
| 20 | Soccer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.34× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Luxury Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Urban Lifestyle | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.72× |
Premier League has an estimated audience of 832,981 people in Austria, concentrated in Vienna and Styria.
26.4% of Premier League fans are female, 73.6% are male, with an average age of 33.4 years.
Premier League fans show strongest brand affinity for Admiral Bundesliga (2.44×), FIFA World Cup (2.24×), and Bwin (2.15×) over the country average.
Premier League fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on FIFA World Cup (2.24×), Bwin (2.15×), Real Madrid C.F. (2.44×), and UEFA Champions League (2.36×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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