A data profile of the people who buy, follow and care about Hobby in Belgium — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 2,550,835 people in Belgium.
The average Hobby fan in Belgium is 44.1 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Society, Team sport, Competition, with strongest over-indexing on Society (2.13× the country average).
Demographically, the Hobby audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Hobby fan in Belgium is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Society.
The key figures that characterise the Hobby profile in Belgium.
57.3% are female, 42.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.1 |
| Estimated audience size | 2,550,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Hobby audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~300K | 1.15× | |
| 02 | Flemish Brabant | ~200K | 1.12× | |
| 03 | Antwerp | ~300K | 1.11× | |
| 04 | West Flanders | ~200K | 1.05× | |
| 05 | Limburg | ~100K | 1.04× | |
| 06 | Brussels | ~200K | 1.01× | |
| 07 | Liege | ~200K | 0.96× | |
| 08 | Hainaut | ~300K | 0.94× | |
| 09 | Luxembourg | ~60K | 0.94× | |
| 10 | Province of Namur | ~100K | 0.92× | |
| 11 | Walloon Brabant | ~60K | 0.88× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 3.61× | ||
| 02 | Korean hip hop | Music & Radio | 2.33× | ||
| 03 | Society | Politics & Society | 2.13× | ||
| 04 | Competition | Business & Career | 1.98× | ||
| 05 | Team sport | Sports | 1.95× | ||
| 06 | Photographic film | Technology & Electronics | 1.72× | ||
| 07 | Weaving | Fashion & Accessoires | 1.72× | ||
| 08 | MSN | News | 1.65× | ||
| 09 | Yarn | Fashion & Accessoires | 1.65× | ||
| 10 | Fire | Home & Garden | 1.65× | ||
| 11 | Patrick Bruel | Music & Radio | 1.62× | ||
| 12 | Wool | Fashion & Accessoires | 1.61× | ||
| 13 | Recreation | Travel & Leisure | 1.60× | ||
| 14 | Visual arts | Business & Career | 1.59× | ||
| 15 | Meteorology | Home & Garden | 1.59× | ||
| 16 | Linens | Home & Garden | 1.54× | ||
| 17 | Stove | Home & Garden | 1.54× | ||
| 18 | Embroidery | Home & Garden | 1.53× | ||
| 19 | Spa, Belgium | Travel & Leisure | 1.52× | ||
| 20 | RTBF | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Sustainability | BALANCE | 1.12× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Design Affinity | PREMIUM | 0.97× | |
| Urban Lifestyle | OPEN | 1.00× |
Hobby has an estimated audience of 2,550,835 people in Belgium, concentrated in East Flanders and Antwerp.
57.3% of Hobby fans are female, 42.7% are male, with an average age of 44.1 years.
Hobby fans show strongest brand affinity for Society (2.13×), Team sport (1.95×), and Competition (1.98×) over the country average.
Hobby fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~300K), and Hainaut (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Team sport (1.95×), Competition (1.98×), Recreation (1.6×), and RTBF (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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