A data profile of the people who buy, follow and care about Competition in Belgium — modelled from more than twelve digital signal sources. Competition has an estimated audience of 2,041,433 people in Belgium.
The average Competition fan in Belgium is 43.4 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Antwerp.
Top brand affinities include FIFA World Cup, UEFA Champions League, Recreation, with strongest over-indexing on FIFA World Cup (2.64× the country average).
Demographically, the Competition audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Competition fan in Belgium is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Competition profile in Belgium.
45.9% are female, 54.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 43.4 |
| Estimated audience size | 2,041,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Competition audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
Where the Competition audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.41× | |
| 02 | Province of Namur | ~100K | 1.28× | |
| 03 | Hainaut | ~300K | 1.18× | |
| 04 | Walloon Brabant | ~60K | 1.12× | |
| 05 | Liege | ~200K | 1.03× | |
| 06 | Flemish Brabant | ~200K | 0.99× | |
| 07 | Luxembourg | ~50K | 0.89× | |
| 08 | Antwerp | ~200K | 0.86× | |
| 09 | East Flanders | ~200K | 0.85× | |
| 10 | Limburg | ~80K | 0.82× | |
| 11 | West Flanders | ~100K | 0.78× |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA World Cup | Sports | 2.64× | ||
| 02 | Premier League | Sports | 2.64× | ||
| 03 | UEFA Europa League | Sports | 2.64× | ||
| 04 | Serie A | Sports | 2.64× | ||
| 05 | La Liga | Sports | 2.64× | ||
| 06 | UEFA Champions League | Sports | 2.51× | ||
| 07 | NBA | Sports | 2.21× | ||
| 08 | Mixed martial arts | Sports | 2.09× | ||
| 09 | Recreation | Travel & Leisure | 1.99× | ||
| 10 | Hobby | Home & Garden | 1.98× | ||
| 11 | Belgium national football team | Sports | 1.95× | ||
| 12 | Fnac | Shopping | 1.67× | ||
| 13 | Pizza | Food & Beverages | 1.67× | ||
| 14 | Video on demand | Movies & TV | 1.67× | ||
| 15 | Canada | Travel & Leisure | 1.65× | ||
| 16 | Bwin | Games | 1.63× | ||
| 17 | Lodging | Travel & Leisure | 1.57× | ||
| 18 | Music videos | Music & Radio | 1.55× | ||
| 19 | Psychology | Business & Career | 1.54× | ||
| 20 | Luxembourg | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Mindfulness | BALANCE | 1.22× | |
| Risk Appetite | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Design Affinity | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.86× |
Competition has an estimated audience of 2,041,433 people in Belgium, concentrated in Hainaut and Brussels.
45.9% of Competition fans are female, 54.1% are male, with an average age of 43.4 years.
Competition fans show strongest brand affinity for FIFA World Cup (2.64×), UEFA Champions League (2.51×), and Recreation (1.99×) over the country average.
Competition fans in Belgium are most concentrated in Hainaut (reach ~300K), Brussels (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Competition itself, the audience over-indexes on UEFA Champions League (2.51×), Recreation (1.99×), Hobby (1.98×), and Luxembourg (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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