A data profile of the people who buy, follow and care about Competition in Austria — modelled from more than twelve digital signal sources. Competition has an estimated audience of 1,300,559 people in Austria.
The average Competition fan in Austria is 41.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Bwin, with strongest over-indexing on Kronen Zeitung (1.73× the country average).
Demographically, the Competition audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Competition fan in Austria is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Competition profile in Austria.
45.5% are female, 54.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.1 |
| Estimated audience size | 1,300,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Competition audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
Where the Competition audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.07× | |
| 02 | Vorarlberg | ~50K | 1.04× | |
| 03 | Carinthia (state) | ~70K | 1.02× | |
| 04 | Salzburg | ~90K | 1.00× | |
| 05 | Lower Austria | ~200K | 0.98× | |
| 06 | Tyrol | ~80K | 0.95× | |
| 07 | Upper Austria | ~200K | 0.94× | |
| 08 | Styria | ~200K | 0.94× | |
| 09 | Vienna | ~200K | 0.92× |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bwin | Games | 2.16× | ||
| 02 | David Alaba | Sports | 2.01× | ||
| 03 | Max Verstappen | Sports | 1.93× | ||
| 04 | Bicycle | Cars & Mobility | 1.92× | ||
| 05 | Lindsey Vonn | Sports | 1.91× | ||
| 06 | Cineplexx Cinemas | Movies & TV | 1.85× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.82× | ||
| 08 | Wikipedia | Internet & Social Media | 1.78× | ||
| 09 | Electronics | Technology & Electronics | 1.78× | ||
| 10 | Felix Baumgartner | Sports | 1.78× | ||
| 11 | Politics | Politics & Society | 1.77× | ||
| 12 | Kronen Zeitung | News | 1.73× | ||
| 13 | Hornbach | Shopping | 1.72× | ||
| 14 | Hobby | Home & Garden | 1.69× | ||
| 15 | Billa (supermarket) | Shopping | 1.62× | ||
| 16 | FIFA World Cup | Sports | 1.58× | ||
| 17 | Mobile phones | Technology & Electronics | 1.54× | ||
| 18 | Education | Business & Career | 1.54× | ||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | FC Bayern Munich | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Spirituality | BALANCE | 1.25× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| DIY Mentality | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Competition has an estimated audience of 1,300,559 people in Austria, concentrated in Vienna and Lower Austria.
45.5% of Competition fans are female, 54.5% are male, with an average age of 41.1 years.
Competition fans show strongest brand affinity for Kronen Zeitung (1.73×), Billa (supermarket) (1.62×), and Bwin (2.16×) over the country average.
Competition fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Competition itself, the audience over-indexes on Billa (supermarket) (1.62×), Bwin (2.16×), Austrian Airlines (1.82×), and FIFA World Cup (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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