A data profile of the people who buy, follow and care about Premier League in Belgium — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,224,686 people in Belgium.
The average Premier League fan in Belgium is 36.6 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Hainaut, Liege.
Top brand affinities include Challenger Pro League, Club Brugge KV, Sporza, with strongest over-indexing on Challenger Pro League (4.83× the country average).
Demographically, the Premier League audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Premier League fan in Belgium is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Challenger Pro League.
The key figures that characterise the Premier League profile in Belgium.
30.3% are female, 69.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 36.6 |
| Estimated audience size | 1,224,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 20% |
of the worldwide Premier League audience comes from Belgium.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.28× | |
| 02 | Liege | ~100K | 1.14× | |
| 03 | Antwerp | ~100K | 1.13× | |
| 04 | Flemish Brabant | ~100K | 1.13× | |
| 05 | Walloon Brabant | ~30K | 1.04× | |
| 06 | Hainaut | ~100K | 0.96× | |
| 07 | East Flanders | ~100K | 0.89× | |
| 08 | Luxembourg | ~30K | 0.89× | |
| 09 | Province of Namur | ~50K | 0.86× | |
| 10 | West Flanders | ~90K | 0.83× | |
| 11 | Limburg | ~50K | 0.83× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 6.79× | ||
| 02 | Challenger Pro League | Sports | 4.83× | ||
| 03 | SK Beveren | Sports | 3.75× | ||
| 04 | Manchester City F.C. | Sports | 3.20× | ||
| 05 | UEFA Europa League | Sports | 3.06× | ||
| 06 | UEFA Conference League | Sports | 2.88× | ||
| 07 | Sporza | Sports | 2.87× | ||
| 08 | Royale Union Saint-Gilloise | Sports | 2.87× | ||
| 09 | UEFA Champions League | Sports | 2.70× | ||
| 10 | Manchester United F.C. | Sports | 2.66× | ||
| 11 | Competition | Business & Career | 2.64× | ||
| 12 | Cercle Brugge | Sports | 2.49× | ||
| 13 | Real Madrid C.F. | Sports | 2.48× | ||
| 14 | Bwin | Games | 2.19× | ||
| 15 | Club Brugge KV | Sports | 2.11× | ||
| 16 | K.R.C. Genk | Sports | 2.08× | ||
| 17 | FIFA World Cup | Sports | 1.99× | ||
| 18 | VRT MAX | Movies & TV | 1.87× | ||
| 19 | Soccer | Sports | 1.63× | ||
| 20 | Wout Van Aert | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.21× | |
| Travelling | THRILL | 1.18× | |
| Patriotism | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Pet Ownership | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.91× |
Premier League has an estimated audience of 1,224,686 people in Belgium, concentrated in Antwerp and Hainaut.
30.3% of Premier League fans are female, 69.7% are male, with an average age of 36.6 years.
Premier League fans show strongest brand affinity for Challenger Pro League (4.83×), Club Brugge KV (2.11×), and Sporza (2.87×) over the country average.
Premier League fans in Belgium are most concentrated in Antwerp (reach ~100K), Hainaut (reach ~100K), and Liege (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on Club Brugge KV (2.11×), Sporza (2.87×), SK Beveren (3.75×), and UEFA Champions League (2.7×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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