A data profile of the people who buy, follow and care about Society in Belgium — modelled from more than twelve digital signal sources. Society has an estimated audience of 2,567,988 people in Belgium.
Society has an estimated audience of 2,567,988 people in Belgium. 53.0% are female, 47.0% are male, average age 43.4. Top brand affinities: Recreation, Hobby, Luxembourg, City of Brussels, Psychology.
Top brand affinities include Recreation, Hobby, Luxembourg, with strongest over-indexing on Recreation (2.16× the country average).
Demographically, the Society audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Society fan in Belgium is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Recreation.
The key figures that characterise the Society profile in Belgium.
53.0% are female, 47.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.4 |
| Estimated audience size | 2,567,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Society audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News magazine | News | 2.26× | ||
| 02 | Recreation | Travel & Leisure | 2.16× | ||
| 03 | Hobby | Home & Garden | 2.13× | ||
| 04 | Political science | Business & Career | 2.06× | ||
| 05 | Democracy | Politics & Society | 2.00× | ||
| 06 | Anthropology | Business & Career | 1.86× | ||
| 07 | Creative Commons | Technology & Electronics | 1.81× | ||
| 08 | Cultural heritage | Politics & Society | 1.80× | ||
| 09 | Lodging | Travel & Leisure | 1.72× | ||
| 10 | Volunteering | Politics & Society | 1.68× | ||
| 11 | Psychology | Business & Career | 1.64× | ||
| 12 | Nutrient | Food & Beverages | 1.64× | ||
| 13 | Fnac | Shopping | 1.63× | ||
| 14 | Running | Sports | 1.62× | ||
| 15 | Video on demand | Movies & TV | 1.60× | ||
| 16 | Pizza | Food & Beverages | 1.58× | ||
| 17 | Milk | Food & Beverages | 1.56× | ||
| 18 | Kinepolis | Movies & TV | 1.55× | ||
| 19 | Luxembourg | Travel & Leisure | 1.54× | ||
| 20 | City of Brussels | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Mindfulness | BALANCE | 1.39× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| DIY Mentality | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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