A data profile of the people who buy, follow and care about Society in Austria — modelled from more than twelve digital signal sources. Society has an estimated audience of 1,821,710 people in Austria.
The average Society fan in Austria is 41.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Politics, Austrian Airlines, Hornbach, with strongest over-indexing on Politics (2.29× the country average).
Demographically, the Society audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Society fan in Austria is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Politics.
The key figures that characterise the Society profile in Austria.
53.2% are female, 46.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.2 |
| Estimated audience size | 1,821,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Society audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Where the Society audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.30× | |
| 02 | Styria | ~200K | 1.05× | |
| 03 | Upper Austria | ~200K | 1.01× | |
| 04 | Vorarlberg | ~70K | 1.01× | |
| 05 | Lower Austria | ~300K | 0.99× | |
| 06 | Carinthia (state) | ~90K | 0.98× | |
| 07 | Burgenland | ~50K | 0.97× | |
| 08 | Tyrol | ~100K | 0.94× | |
| 09 | Salzburg | ~100K | 0.94× |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 2.29× | ||
| 02 | Job interview | Business & Career | 2.29× | ||
| 03 | Cineplexx Cinemas | Movies & TV | 1.84× | ||
| 04 | Lindsey Vonn | Sports | 1.82× | ||
| 05 | Charity and causes | Business & Career | 1.79× | ||
| 06 | Felix Baumgartner | Sports | 1.78× | ||
| 07 | Hobby | Home & Garden | 1.77× | ||
| 08 | Austrian Airlines | Travel & Leisure | 1.76× | ||
| 09 | University | Business & Career | 1.73× | ||
| 10 | Lodging | Travel & Leisure | 1.69× | ||
| 11 | Wikipedia | Internet & Social Media | 1.68× | ||
| 12 | Bicycle | Cars & Mobility | 1.65× | ||
| 13 | Hornbach | Shopping | 1.63× | ||
| 14 | Happiness | Health | 1.59× | ||
| 15 | Blues music | Music & Radio | 1.59× | ||
| 16 | Instant messaging | Internet & Social Media | 1.58× | ||
| 17 | Electronics | Technology & Electronics | 1.56× | ||
| 18 | Electronic funds transfer | Business & Career | 1.55× | ||
| 19 | Festival | Music & Radio | 1.55× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Mindfulness | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Individualism | JOY | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Society has an estimated audience of 1,821,710 people in Austria, concentrated in Vienna and Lower Austria.
53.2% of Society fans are female, 46.8% are male, with an average age of 41.2 years.
Society fans show strongest brand affinity for Politics (2.29×), Austrian Airlines (1.76×), and Hornbach (1.63×) over the country average.
Society fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Society itself, the audience over-indexes on Austrian Airlines (1.76×), Hornbach (1.63×), Hobby (1.77×), and Lindsey Vonn (1.82×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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