A data profile of the people who buy, follow and care about Festival in Austria — modelled from more than twelve digital signal sources. Festival has an estimated audience of 1,102,802 people in Austria.
The average Festival fan in Austria is 38.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google, Facebook, Austria, with strongest over-indexing on Google (1.66× the country average).
Demographically, the Festival audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Festival fan in Austria is balanced, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Festival profile in Austria.
53.4% are female, 46.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.5 |
| Estimated audience size | 1,102,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Festival audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.17× | |
| 02 | Lower Austria | ~200K | 1.11× | |
| 03 | Upper Austria | ~200K | 1.10× | |
| 04 | Salzburg | ~70K | 1.01× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Tyrol | ~70K | 0.94× | |
| 07 | Styria | ~100K | 0.93× | |
| 08 | Carinthia (state) | ~50K | 0.87× | |
| 09 | Vienna | ~200K | 0.85× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pop music | Music & Radio | 1.76× | ||
| 02 | Recreation | Travel & Leisure | 1.76× | ||
| 03 | Advertising | Business & Career | 1.75× | ||
| 04 | Electronic music | Music & Radio | 1.75× | ||
| 05 | Leisure | Travel & Leisure | 1.70× | ||
| 06 | Internet & Social Media | 1.66× | |||
| 07 | Hotels | Travel & Leisure | 1.66× | ||
| 08 | Televisions | Technology & Electronics | 1.66× | ||
| 09 | Architecture | Business & Career | 1.66× | ||
| 10 | Politics and social issues | Politics & Society | 1.65× | ||
| 11 | Rock music | Music & Radio | 1.65× | ||
| 12 | Germany | Travel & Leisure | 1.62× | ||
| 13 | Magazines | Literature | 1.62× | ||
| 14 | Austria | Travel & Leisure | 1.59× | ||
| 15 | Software | Technology & Electronics | 1.57× | ||
| 16 | Social network | Internet & Social Media | 1.56× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Bipa | Shopping | 1.53× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.53× | ||
| 20 | Smartphones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.52× | |
| Price Sensitivity | PREMIUM | 1.25× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.38× | |
| Patriotism | CONSERVATISM | 0.44× | |
| Travelling | THRILL | 0.55× |
Festival has an estimated audience of 1,102,802 people in Austria, concentrated in Vienna and Lower Austria.
53.4% of Festival fans are female, 46.6% are male, with an average age of 38.5 years.
Festival fans show strongest brand affinity for Google (1.66×), Facebook (1.55×), and Austria (1.59×) over the country average.
Festival fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Facebook (1.55×), Austria (1.59×), Germany (1.62×), and Politics and social issues (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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